Changing Lanes: The Beginner’s Guide to Selling Online

Editor’s note: This article by Barry Alt of Motorhead Digital originally appeared in the September 2019 issue of THE SHOP magazine. A link to the complete article can be found below. Do you want your own printed copy of THE SHOP delivered to your desk every month? Qualified industry professionals can sign up for a… Continue reading Changing Lanes: The Beginner’s Guide to Selling Online

Key Performance Indicators Report – August 2019

The Briefing – Trade War The trade war is heating up, as the U.S. government says China is manipulating its currency. Subsequently, it will involve the International Monetary Fund to eliminate unfair competition from Beijing. Reuters reports, U.S. law has three criteria for identifying manipulation among major trading partners: a material global current account surplus,… Continue reading Key Performance Indicators Report – August 2019

Garage Owners Risk It All Without Property Insurance

When a shop owner decides to secure business insurance, some of the immediate things that come to mind is securing coverage to satisfy a lease agreement, which in most cases is liability-based. For others, they could have a contract not only requesting liability coverage, but a specific dealer demanding garage keeper’s legal liability or auto… Continue reading Garage Owners Risk It All Without Property Insurance

Fear & Loathing E-commerce? Combine a Memorable In-Shop Experience with These Online Solutions

E-commerce is certainly a modern convenience and powerful tool for any automotive shop’s comprehensive retail strategy, but online shopping is simply not capable of matching the natural customer reactions generated by a stellar in-store shopping experience. A retailer’s goal is to extend further than the base transaction and elicit a response, an emotion. The element… Continue reading Fear & Loathing E-commerce? Combine a Memorable In-Shop Experience with These Online Solutions

Key Performance Indicators Report – July 2019

Briefing As the first half of 2019 comes to a close, the United States enters the longest economic expansion during its history, according to Kyle Cheng on behalf of SEMA. “The economy is intact, and the risk of recession has diminished. Further risks of additional tariffs appear low for now but tension remains, and growth… Continue reading Key Performance Indicators Report – July 2019

Ten Reasons to Hire a Military Veteran

The phrase hire a veteran has been a staple of the U.S. economy for decades. Business leaders already realize that military veterans are hard workers, team players, ethical, driven, and technically skilled. What they don’t realize is that there are 10 hidden reasons that make every veteran a great employee and future business leader…