THE SHOP | For performance, restyling & customization professionals

November 13, 2026

Shop Warming Trends: Heating System Basics for Businesses

When it comes to heating work bays & customer areas, a thoughtful, targeted approach is needed for maximum comfort &…

November 13, 2026

Jeep, FOX Factory Vehicles To Auction Wrangler Commando 392 To Benefit USO

The final unit of a 250-vehicle military-exclusive program is up for public auction, with all proceeds supporting service members &…

November 13, 2026

SEMA Recognizes Emerging Aftermarket Leaders With 2026 Visionary 8 Awards

SEMA has named eight rising industry professionals age 35 & younger whose work is driving growth across the automotive aftermarket…

News

News

November 13, 2026

WWII-Inspired RealTruck Jeep Wrangler To Raise Awareness for Team Rubicon

The rugged, mission-ready 2022 Jeep Wrangler will cross the auction block at Mecum Auctions in March to benefit Team Rubicon’s…
News

November 13, 2026

The Wheel Group Hires Nick Garza as Territory Sales Manager

A longtime retail operations leader joins the company’s Northeast sales team to help dealers of wheel, tire & off-road products…
News

November 13, 2026

COBB Tuning Earns 4 Product Awards at the 2026 SEMA Show

Four SEMA Show awards spotlight COBB’s growing tuning & hard-parts lineup for sport compact, truck & European markets…
News

November 12, 2026

SEMA Names 2026 Person of the Year & Content Creator of the Year

An off-road business founder & a muscle car content creator earn recognition for advancing the specialty aftermarket…
News

November 12, 2026

Winners of TMI TRIM Awards Announced at the 2026 SEMA Show

Ten award categories spotlight the builders & fabricators setting the standard for custom automotive interiors…

Features

Sponsored Articles

November 10, 2026

Upgrade Their Truck This Holiday Season: Raptor Series Slide Track Running Boards

From sleek designs to everyday convenience, Raptor Series Aluminum Slide Track products offer a gift idea that truck enthusiasts can…
Features

November 9, 2026

Aftermarket Lighting Remains an Off-Road Industry Staple

When customers are ready to head off the beaten path, will your shop help light the way?...
Sponsored Articles

November 4, 2026

WARN EVO Winch: A Little Color Goes the Long Way

The new WARN EVO combines proven pulling power & dependable performance in a winch built to reliably recover in all…
Sponsored Articles

November 3, 2026

Mishimoto Silicone Body Mounts: Do It Once. No Squeaks. No Callbacks

Rattles, clunks & cab lean won’t fix themselves. Mishimoto Silicone Body Mounts give 1999-2016 Super Duty owners a lasting fix...
Features

November 2, 2026

How New York’s Tucci Hot Rods 3D Prints Hard-To-Find Performance Parts

Tucci uses cutting-edge scanning technology to speed up customizations with more accurate measurements…

Videos

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX | THE SHOP

September 23, 2024

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX

New Wilwood Video Chronicles Caliper Manufacturing Process | THE SHOP

October 24, 2023

New Wilwood Video Chronicles Caliper Manufacturing Process

IMS Museum Basement Tour | THE SHOP

October 18, 2023

IMS Museum Basement Tour

Jeep Releases Short Film Celebrating Rebelle Rally | THE SHOP

October 11, 2023

Jeep Releases Short Film Celebrating Rebelle Rally

Petersen Museum Continues Porsche Anniversary Celebration With Video Series | THE SHOP

October 10, 2023

Petersen Museum Continues Porsche Anniversary Celebration With Video Series

Onboard: Porsche 962 at Rennsport Reunion 7 | THE SHOP

October 5, 2023

Onboard: Porsche 962 at Rennsport Reunion 7