THE SHOP | For performance, restyling & customization professionals

November 12, 2026

SEMA Names 2026 Person of the Year & Content Creator of the Year

An off-road business founder & a muscle car content creator earn recognition for advancing the specialty aftermarket…

November 12, 2026

Winners of TMI TRIM Awards Announced at the 2026 SEMA Show

Ten award categories spotlight the builders & fabricators setting the standard for custom automotive interiors…

November 12, 2026

BendPak Unveils ‘Valor C10’ Custom Truck Built To Honor US Armed Forces

Debuting at SEMA, the 750-horsepower pickup’s colors represent vigilance & valor…

News

News

November 12, 2026

AAM Group, Lippert Select 2026 Keys to Ride Winner at SEMA Show

A Georgia jobber takes home a fully customized heavy-duty pickup after eight months of qualifying warehouse distributor purchases…
News

November 12, 2026

Colorado Students Tear Down & Rebuild a V-8 in Record Time at AAPEX Competition

Nine teams from seven schools competed, with the winning duo each earning professional tool sets to help launch their careers…
News

November 12, 2026

Toyota Introduces the Scion by Toyota Brand & Its First KEI-01 Minitruck

The low-volume niche vehicle will initially be available to fleet customers through select Toyota dealers…
News

November 10, 2026

Honda Racing Highlights Motorsports Pedigree With 2026 SEMA Show Lineup

In addition to 12 vehicles, HRC also launched its first line of HRC Performance Parts for on- and off-road applications…
News

November 10, 2026

DirtFish Rally School Comes to Willow Springs Raceway in California

The well-known rally school announces its first ever residency, offering training classes in December & January…

Features

Sponsored Articles

November 10, 2026

Upgrade Their Truck This Holiday Season: Raptor Series Slide Track Running Boards

From sleek designs to everyday convenience, Raptor Series Aluminum Slide Track products offer a gift idea that truck enthusiasts can…
Features

November 9, 2026

Aftermarket Lighting Remains an Off-Road Industry Staple

When customers are ready to head off the beaten path, will your shop help light the way?...
Sponsored Articles

November 4, 2026

WARN EVO Winch: A Little Color Goes the Long Way

The new WARN EVO combines proven pulling power & dependable performance in a winch built to reliably recover in all…
Sponsored Articles

November 3, 2026

Mishimoto Silicone Body Mounts: Do It Once. No Squeaks. No Callbacks

Rattles, clunks & cab lean won’t fix themselves. Mishimoto Silicone Body Mounts give 1999-2016 Super Duty owners a lasting fix...
Features

November 2, 2026

How New York’s Tucci Hot Rods 3D Prints Hard-To-Find Performance Parts

Tucci uses cutting-edge scanning technology to speed up customizations with more accurate measurements…

Videos

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX | THE SHOP

September 23, 2024

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX

New Wilwood Video Chronicles Caliper Manufacturing Process | THE SHOP

October 24, 2023

New Wilwood Video Chronicles Caliper Manufacturing Process

IMS Museum Basement Tour | THE SHOP

October 18, 2023

IMS Museum Basement Tour

Jeep Releases Short Film Celebrating Rebelle Rally | THE SHOP

October 11, 2023

Jeep Releases Short Film Celebrating Rebelle Rally

Petersen Museum Continues Porsche Anniversary Celebration With Video Series | THE SHOP

October 10, 2023

Petersen Museum Continues Porsche Anniversary Celebration With Video Series

Onboard: Porsche 962 at Rennsport Reunion 7 | THE SHOP

October 5, 2023

Onboard: Porsche 962 at Rennsport Reunion 7