THE SHOP | For performance, restyling & customization professionals

October 13, 2026

The Secrets to Taking Customer Relationships to New Heights

Building strong client connections requires constant consideration & care...

October 13, 2026

Eibach Named Title Sponsor of Gateway Dirt Nationals in St. Louis

Building on a multiyear relationship with Eibach, FloRacing brokered the deal that puts the suspension brand at the center of…

October 13, 2026

Goodguys Names Final 6 Winners of 2026 Top 12 of the Year Awards

Goodguys completes its 2026 Top 12 of the Year lineup, with all winners on display at the Southwest Nationals in…

News

News

October 13, 2026

Jeep Completes Twelve 4 Twelve Series With 2027 Wrangler Switchback

The yearlong Wrangler series ends with contrasting color combinations created by swapping parts during assembly & upfitting…
News

October 13, 2026

Sonic Impact Scholarship Offers Trade Students Toolsets Worth up to $9,050

Five more trade school students will receive professional hand tools & toolboxes in November as the program awards 10 scholarships…
News

October 13, 2026

duPont REGISTRY Group Launches New Website & Brand Campaign

New website & “The Legacy Moves Further” campaign highlight the company’s shift to a data- & technology-driven luxury vehicle marketplace…
News

October 9, 2026

1980 Trans Am Awarded the 2026 Goodguys Most Bitchin’ Car of the Year

Supercharged 830-horsepower build with a modern chassis & reworked body panels earns a Goodguys Top 12 of the Year award…
News

October 9, 2026

RIGID Industries Enters Global Distribution Partnership With BMC Lights

The agreement brings BMC Lights’ vehicle-specific mounting systems to RIGID’s worldwide network of authorized dealers, distributors & wholesale partners…

Features

Features

October 6, 2026

21-Year-Old Builder To Give Away Custom Subaru Impreza 2.5 RS at SEMA Show

Dillon Houck is giving away his latest project at SEMA 2026 to thank the community & partners that helped launch…
Features

October 5, 2026

Performance Drivetrain Products: Delivering Power From Front to Back

From the trail to the track, drivetrain upgrades make a true difference in vehicle output & driver enjoyment…
Sponsored Articles

October 5, 2026

Rethinking the Modern Transfer Tank

From reinforced construction to slosh-control baffles, every detail is designed for the long haul...
Features

September 28, 2026

Toolboxes & Cargo Carriers: Putting Everything in Its Place

Aftermarket customers who like to be organized will love today’s assortment of toolboxes & cargo carriers…
Features

September 25, 2026

KPI – September 2026: The Brief

Small business sales grew modestly in August as foot traffic fell & owner optimism dipped, while powersports dealers saw service…

Videos

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX | THE SHOP

September 23, 2024

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX

New Wilwood Video Chronicles Caliper Manufacturing Process | THE SHOP

October 24, 2023

New Wilwood Video Chronicles Caliper Manufacturing Process

IMS Museum Basement Tour | THE SHOP

October 18, 2023

IMS Museum Basement Tour

Jeep Releases Short Film Celebrating Rebelle Rally | THE SHOP

October 11, 2023

Jeep Releases Short Film Celebrating Rebelle Rally

Petersen Museum Continues Porsche Anniversary Celebration With Video Series | THE SHOP

October 10, 2023

Petersen Museum Continues Porsche Anniversary Celebration With Video Series

Onboard: Porsche 962 at Rennsport Reunion 7 | THE SHOP

October 5, 2023

Onboard: Porsche 962 at Rennsport Reunion 7