THE SHOP | For performance, restyling & customization professionals

November 6, 2026

2026 SEMA Battle of the Builders Top 4 Builders Announced

Winners in Hot Rod, Sport Compact, Off-Road & Young Guns compete for the top honor in the SEMA Show’s premier…

November 6, 2026

Crush Customs Wins SEMA PRO Cup Challenge With Kia K5 Accessory Package

Award honors a marketable, profitable & consumer-focused vehicle accessory package…

November 6, 2026

2027 Ram Chassis Cab Pickup Now More Upfitter-Friendly

Available in Hemi- & Cummins-powered models, the new work trucks offer plenty of payload & towing versatility…

News

News

November 6, 2026

WD-40 Brand & Duluth Trading Create Special Clothing & Accessories Line

Two heritage brands known for hardworking products & practical problem-solving present the ultimate fix-it collection…
News

November 6, 2026

FOX Factory Names Troy Henige Chief Technology Officer

The suspension maker creates a new executive role to unify engineering & accelerate product development across its businesses…
News

November 6, 2026

Mercedes-Benz, NVIDIA Expand Partnership To Advance Automated Driving

Automaker & chipmaker deepen their collaboration on AI-driven assistance systems & future Level 4 automated driving technology…
News

November 5, 2026

SEMA Names 2026 Battle of the Builders Top 12 Across Four Categories

The 12 finalists will now judge one another’s work to narrow the field to the Top 4 ahead of the…
News

November 5, 2026

Taiwan Excellence Pavilion Showcases 21 Automotive Brands at 2026 SEMA Show

Twenty-one Taiwanese brands bring safety tech, smart mobility & aftermarket accessories to Las Vegas as cross-border partnerships grow…

Features

Sponsored Articles

November 4, 2026

WARN EVO Winch: A Little Color Goes the Long Way

The new WARN EVO combines proven pulling power & dependable performance in a winch built to reliably recover in all…
Sponsored Articles

November 3, 2026

Mishimoto Silicone Body Mounts: Do It Once. No Squeaks. No Callbacks

Rattles, clunks & cab lean won’t fix themselves. Mishimoto Silicone Body Mounts give 1999-2016 Super Duty owners a lasting fix...
Features

November 2, 2026

How New York’s Tucci Hot Rods 3D Prints Hard-To-Find Performance Parts

Tucci uses cutting-edge scanning technology to speed up customizations with more accurate measurements…
Sponsored Articles

November 2, 2026

The Trail Just Got More Colorful

More than a winch upgrade, the WARN EVO Series gives customers a new way to personalize their build without sacrificing…
Features

October 30, 2026

KPI – October 2026: The Brief

September data shows small businesses leaning on higher prices as foot traffic slips, while owners weigh labor shortages & inflation…

Videos

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX | THE SHOP

September 23, 2024

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX

New Wilwood Video Chronicles Caliper Manufacturing Process | THE SHOP

October 24, 2023

New Wilwood Video Chronicles Caliper Manufacturing Process

IMS Museum Basement Tour | THE SHOP

October 18, 2023

IMS Museum Basement Tour

Jeep Releases Short Film Celebrating Rebelle Rally | THE SHOP

October 11, 2023

Jeep Releases Short Film Celebrating Rebelle Rally

Petersen Museum Continues Porsche Anniversary Celebration With Video Series | THE SHOP

October 10, 2023

Petersen Museum Continues Porsche Anniversary Celebration With Video Series

Onboard: Porsche 962 at Rennsport Reunion 7 | THE SHOP

October 5, 2023

Onboard: Porsche 962 at Rennsport Reunion 7