THE SHOP | For performance, restyling & customization professionals

October 8, 2026

Chip Foose, Coulson Aviation To Debut Rebuilt 1955 Chevy Delray at SEMA Show

Wildfire restoration contest winner's family hot rod will be revealed in the TMI Products booth one year after devastating loss…

October 8, 2026

1967 Pontiac Firebird Named 2026 Goodguys Muscle Machine of the Year

Owned by Keith Sasich since 1974, the vintage muscle car returns with 750 hp & custom craftsmanship to earn a…

October 8, 2026

Jay Leno, Harley-Davidson CEO Headline 2026 SEMA Show Kickoff Breakfast

Preshow program pairs an executive fireside chat with Best New Product Awards & Manufacturer of the Year honors on opening…

News

News

October 8, 2026

Keys to Ride 2026 Finalists Named Ahead of SEMA Show Truck Giveaway

One of six finalists who made qualifying purchases of select Lippert brands in 2026 will win a custom 2025 Ram…
News

October 8, 2026

MINI USA Enters Rebelle Rally With Debut of Countryman Untamed Edition

MINI’s newest adventure-focused model variant takes on 1,500 miles of rugged terrain as the brand begins its first Rebelle Rally…
News

October 8, 2026

Hankook Wraps 2026 WRC Season as Exclusive Tire Supplier at Sardinia Finale

A season-long supply of tires across snow, tarmac & gravel gives the tire maker real-world data to sharpen its high-performance…
News

October 7, 2026

SEMA, RACER Network Launch Battle of the Builders Docuseries

Four-part docuseries follows the 2025 class champions through the design, fabrication & problem-solving behind their award-winning builds…
News

October 7, 2026

Subaru Forester Hybrid Returns to Rebelle Rally To Defend Its 2025 X-Cross Win

Rebelle Rally champions Carey Lando & Andrea Shaffer put a modified hybrid crossover to the test once again across more…

Features

Features

October 6, 2026

21-Year-Old Builder To Give Away Custom Subaru Impreza 2.5 RS at SEMA Show

Dillon Houck is giving away his latest project at SEMA 2026 to thank the community & partners that helped launch…
Features

October 5, 2026

Performance Drivetrain Products: Delivering Power From Front to Back

From the trail to the track, drivetrain upgrades make a true difference in vehicle output & driver enjoyment…
Sponsored Articles

October 5, 2026

Rethinking the Modern Transfer Tank

From reinforced construction to slosh-control baffles, every detail is designed for the long haul...
Features

September 28, 2026

Toolboxes & Cargo Carriers: Putting Everything in Its Place

Aftermarket customers who like to be organized will love today’s assortment of toolboxes & cargo carriers…
Features

September 25, 2026

KPI – September 2026: The Brief

Small business sales grew modestly in August as foot traffic fell & owner optimism dipped, while powersports dealers saw service…

Videos

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX | THE SHOP

September 23, 2024

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX

New Wilwood Video Chronicles Caliper Manufacturing Process | THE SHOP

October 24, 2023

New Wilwood Video Chronicles Caliper Manufacturing Process

IMS Museum Basement Tour | THE SHOP

October 18, 2023

IMS Museum Basement Tour

Jeep Releases Short Film Celebrating Rebelle Rally | THE SHOP

October 11, 2023

Jeep Releases Short Film Celebrating Rebelle Rally

Petersen Museum Continues Porsche Anniversary Celebration With Video Series | THE SHOP

October 10, 2023

Petersen Museum Continues Porsche Anniversary Celebration With Video Series

Onboard: Porsche 962 at Rennsport Reunion 7 | THE SHOP

October 5, 2023

Onboard: Porsche 962 at Rennsport Reunion 7