THE SHOP | For performance, restyling & customization professionals

November 3, 2026

SEMA Names 2026 New Product Award Winners in 15 Categories

The 2026 SEMA Show New Product Awards honor 45 aftermarket products, offering a preview of the trends shaping customization in…

November 3, 2026

Classic Recreations Debuts Carbon-Fiber ’67 Shelby GT500 at SEMA Show

The brand’s first SEMA appearance under Velocity ownership gives the aftermarket its first look at the reborn Classic Recreations…

November 3, 2026

SRT Reimagines Jeep CJ-8 Scrambler as High-Speed Desert Concept

The first desert-performance Jeep concept to wear an SRT badge is built for high-speed off-road driving & features a bespoke…

News

News

November 3, 2026

Holley Partners With Universal Studios on ‘Fast & Furious’ Roller Coaster

A theme park partnership puts aftermarket performance brands in front of guests, building on a 25-year link to the film…
News

November 3, 2026

FABTECH Draws Record Crowd to Las Vegas, Its Largest Show Outside Chicago

More than 32,500 attendees & nearly 1,500 exhibitors filled the Las Vegas Convention Center, with 59% of visitors attending for…
News

November 3, 2026

Dodge, Radford Racing School Renew High-Performance Driving Partnership

Multiyear deal keeps Radford as Dodge’s official driving school, giving buyers of eligible muscle cars a day of track &…
News

November 2, 2026

HRC Reveals 1,300-Plus HP Hybrid Honda Passport Trophy Truck for Desert Racing

Making its public debut at the SEMA Show, the Honda Passport Baja Spec will be the first hybrid trophy truck…
News

November 2, 2026

Oracle Lighting To Present 2026 Partner Awards at SEMA

Six awards recognize the distributors, resellers & creators driving growth across the Oracle Lighting network…

Features

Sponsored Articles

November 3, 2026

Mishimoto Silicone Body Mounts: Do It Once. No Squeaks. No Callbacks

Rattles, clunks & cab lean won’t fix themselves. Mishimoto Silicone Body Mounts give 1999-2016 Super Duty owners a lasting fix...
Features

November 2, 2026

How New York’s Tucci Hot Rods 3D Prints Hard-To-Find Performance Parts

Tucci uses cutting-edge scanning technology to speed up customizations with more accurate measurements…
Sponsored Articles

November 2, 2026

The Trail Just Got More Colorful

More than a winch upgrade, the WARN EVO Series gives customers a new way to personalize their build without sacrificing…
Features

October 30, 2026

KPI – October 2026: The Brief

September data shows small businesses leaning on higher prices as foot traffic slips, while owners weigh labor shortages & inflation…
Sponsored Articles

October 30, 2026

Patented Drone Control, Only From AWE

AWE's patented 180 Technology is how our exhausts pull off the tone everyone wants & few get right…

Videos

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX | THE SHOP

September 23, 2024

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX

New Wilwood Video Chronicles Caliper Manufacturing Process | THE SHOP

October 24, 2023

New Wilwood Video Chronicles Caliper Manufacturing Process

IMS Museum Basement Tour | THE SHOP

October 18, 2023

IMS Museum Basement Tour

Jeep Releases Short Film Celebrating Rebelle Rally | THE SHOP

October 11, 2023

Jeep Releases Short Film Celebrating Rebelle Rally

Petersen Museum Continues Porsche Anniversary Celebration With Video Series | THE SHOP

October 10, 2023

Petersen Museum Continues Porsche Anniversary Celebration With Video Series

Onboard: Porsche 962 at Rennsport Reunion 7 | THE SHOP

October 5, 2023

Onboard: Porsche 962 at Rennsport Reunion 7