THE SHOP | For performance, restyling & customization professionals

September 23, 2026

Toyota’s Last-Ever GR Supra MkV Final Edition to Benefit Reach Out WorldWide

The final production unit will cross the block at Barrett-Jackson Scottsdale in January, with the full hammer price benefiting disaster…

September 23, 2026

Record 88 Aftermarket Brands Earn 2026 SEMA Data Excellence Awards

The program honors aftermarket manufacturers that deliver complete, accurate & timely product data to retailers & resellers…

September 23, 2026

Petersen Automotive Museum Launches Diecast Social for Collectors

The museum's new collector subscription program & community hosts its first gathering Oct. 11, featuring limited-edition releases from leading diecast…

News

News

September 23, 2026

F=ma Adds Hoonigan Co-Founder Brian Scotto, 321 Action Action Studio

The Hoonigan co-founder joins F=ma's executive team as his award-winning studio becomes the group's creative production arm…
News

September 23, 2026

LIQUI MOLY Renews Formula 1 Partnership, Becomes Official Supporter

The long-standing partnership gives the lubricant maker global visibility via virtual trackside signage & activations that connect customers, partners &…
News

September 23, 2026

PPG Names Alex Lopez Vice President of Investor Relations & Operational Finance

The 20-year PPG finance veteran will lead investor relations & enterprise operational finance, effective Oct. 1…
News

September 22, 2026

‘Restyling America’ Docuseries Puts Spotlight on Vehicle Personalization

A new reality series follows real shops & dealerships through the vehicle personalization process, debuting Sept. 30 on YouTube…
News

September 22, 2026

MOORE Expo Launches Trailhead Program for Emerging Outdoor Brands

The new exhibitor program for MOORE Expo 2027 offers reduced pricing & a dedicated show area for young overland &…

Features

Sponsored Articles

September 23, 2026

More Access. More Add-On Opportunity

Help your customers get easier truck bed access & a fully coordinated look with the new Westin HDX Drop Side…
Features

September 21, 2026

Everything’s Chill With the Latest Performance Cooling Components

Creating additional horsepower creates additional engine heat that needs to be controlled...
Sponsored Articles

September 18, 2026

Patented Drone Control, Only From AWE

AWE's patented 180 Technology is how our exhausts pull off the tone everyone wants & few get right…
Features

September 17, 2026

Using Customer Promotion Programs to Build Loyalty & Protect Margins

Aftermarket suppliers & shops can lean on offers that look ahead to the customer’s next purchase…
Sponsored Articles

September 17, 2026

Elevate Your 2023-26 Colorado Trail Boss

New PRO-TRUCK-LIFT Stage 2, adjustable suspension system engineered for increased ride height, confident off-road performance & balanced on-road comfort...

Videos

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX | THE SHOP

September 23, 2024

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX

New Wilwood Video Chronicles Caliper Manufacturing Process | THE SHOP

October 24, 2023

New Wilwood Video Chronicles Caliper Manufacturing Process

IMS Museum Basement Tour | THE SHOP

October 18, 2023

IMS Museum Basement Tour

Jeep Releases Short Film Celebrating Rebelle Rally | THE SHOP

October 11, 2023

Jeep Releases Short Film Celebrating Rebelle Rally

Petersen Museum Continues Porsche Anniversary Celebration With Video Series | THE SHOP

October 10, 2023

Petersen Museum Continues Porsche Anniversary Celebration With Video Series

Onboard: Porsche 962 at Rennsport Reunion 7 | THE SHOP

October 5, 2023

Onboard: Porsche 962 at Rennsport Reunion 7