THE SHOP | For performance, restyling & customization professionals

October 27, 2026

Mopar To Showcase Limited-Edition ’27 Dodge Charger Package at SEMA Show

Featuring exclusive performance upgrades, the 90th anniversary package debuts at the Mopar NHRA Las Vegas Nationals before heading to SEMA…

October 27, 2026

Shopmonkey, Turn 14 Distribution Announce Integration Partnership

Real-time inventory, pricing & ordering from a major performance distributor will come to shop management software in early 2027…

October 27, 2026

Holley, Amotiv Collaboration Targets North America, Australia & New Zealand

Partnership launches with Flowmaster Engineered by Ryco Performance Oil Filters, extending Holley’s Flowmaster brand into a new product category…

News

News

October 27, 2026

GEN-Y Hitch To Bring Heavy-Duty Towing Solutions to 2026 SEMA Show

Dealers & distributors can explore American-made towing products, a new product preview & a viral buggy build at the company's…
News

October 27, 2026

Tmat Truck Bed Organizer Named Best Auto Accessory by Popular Mechanics

The media outlet's 2026 Home Innovation Awards recognize Tmat's modular X-Grid system, customizable truck bed organization & slide-out cargo access…
News

October 27, 2026

PGI Celebrates 30 Years With New Products & Brand Identity at AAPEX 2026

Distributors & parts retailers can see the latest innovations & a wide range of PGI products at the company’s AAPEX…
News

October 26, 2026

Mitsubishi Returns to SEMA To Showcase Off-Road Builds

Mitsubishi Motors makes its first SEMA Show appearance since 2012 with six vehicles, including the world debut of the 2028…
News

October 26, 2026

2026 PRI Show Education Program To Cover Business, Engineering & Careers

The educational lineup in Indianapolis targets racing professionals at every career stage…

Features

Sponsored Articles

October 27, 2026

Take Your 2026 Toyota RAV4 PHEV to New Heights

Elevate your 2026 Toyota RAV4 PHEV with the Eibach PRO-LIFT-KIT. Gain up to 1.7 inches of lift for improved clearance,…
Features

October 26, 2026

Looking Back To Move Forward: Pro-Touring Market Brings It All Together

Adding the latest technology to classic cars is still in high demand for performance enthusiasts looking to hit the road...
Sponsored Articles

October 26, 2026

More Access. More Add-On Opportunity

Help your customers get easier truck bed access & a fully coordinated look with the new Westin HDX Drop Side…
Sponsored Articles

October 21, 2026

SumoSprings: The Smart Add-On for Your Next Lift Kit Install

Already installing a lift kit? Don't ignore bump stops. Make SumoSprings part of the conversation & give your customers another…
Sponsored Articles

October 20, 2026

Hot Shot’s Secret Premium DEFender

Cleans DEF crystals, restores SCR performance, and helps prevent fault codes and costly repairs.

Videos

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX | THE SHOP

September 23, 2024

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX

New Wilwood Video Chronicles Caliper Manufacturing Process | THE SHOP

October 24, 2023

New Wilwood Video Chronicles Caliper Manufacturing Process

IMS Museum Basement Tour | THE SHOP

October 18, 2023

IMS Museum Basement Tour

Jeep Releases Short Film Celebrating Rebelle Rally | THE SHOP

October 11, 2023

Jeep Releases Short Film Celebrating Rebelle Rally

Petersen Museum Continues Porsche Anniversary Celebration With Video Series | THE SHOP

October 10, 2023

Petersen Museum Continues Porsche Anniversary Celebration With Video Series

Onboard: Porsche 962 at Rennsport Reunion 7 | THE SHOP

October 5, 2023

Onboard: Porsche 962 at Rennsport Reunion 7