THE SHOP | For performance, restyling & customization professionals

October 21, 2024

Lights & Light Bars: Nowhere to Hide

Add-on aftermarket lighting offers shop a clear path to profits...

October 21, 2024

ORACLE Lighting Celebrates 25th Anniversary

Throughout its life, the brand has developed numerous lighting patents & smart lighting technologies...

October 21, 2024

SEMA Announces Industry Night @ SEMA

The new event brings attendees a nighttime concert on the first night of the week-long event...

News

News

October 21, 2024

Hemmings Earns Multiple Nominations at International Automotive Film Festivals

'The Motor Underground' & 'The Day the Park Tilted' both earned nominations at the Grand Motoring Film Festival...
News

October 21, 2024

Rydeen to Showcase Tesla Accessories at SEMA 2024

The TEZspex brand will have product specialists on the floor to highlight accessories for Models Y & 3...
News

October 21, 2024

Tri-State Enterprises Hires Mary Olson as Channel Marketing Director

Olsen brings over 30 years of aftermarket industry experience to the role...
News

October 18, 2024

RealTruck, Chip Foose Collaborate on Ford F-150 SEMA Build

Following the unveiling at the SEMA Show, the truck will be auctioned at Barrett-Jackson Scottsdale in January...
News

October 18, 2024

Dodge Celebrates 20 Years of Hemi-Powered Durangos

New SRT Hellcat Brass Monkey features dark bronze accents, branded wheels & more...

Features

Sponsored Articles

October 18, 2024

Save $200 On a Brand-New Truck Cap Today

Between Sept. 16, and Nov. 30, get a $200 mail-in rebate with the purchase of a brand new Venturous Ozark…
Sponsored Articles

October 16, 2024

New Toyota Sequoia Lift Kit From Eibach

New performance lift springs & dampers for the Sequoia gain 2.4 inches of lift in the front & 1.1 inches…
Sponsored Articles

October 15, 2024

3M Protection Wrap Film Wall Display

Claim your 3M Protection Wrap Film Wall Display with the purchase of 2 full-sized rolls of 3M Protection Wrap Film...
Features

October 12, 2024

Attracting High-End Aftermarket Clients

Connecting with high earners can help shops compete & grow...
Features

October 8, 2024

McLaren Reveals W1 Hypercar

The new hybrid V8 offers 1,258 horsepower & a 9,200 rpm redline...

Videos

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX | THE SHOP

September 23, 2024

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX

New Wilwood Video Chronicles Caliper Manufacturing Process | THE SHOP

October 24, 2023

New Wilwood Video Chronicles Caliper Manufacturing Process

IMS Museum Basement Tour | THE SHOP

October 18, 2023

IMS Museum Basement Tour

Jeep Releases Short Film Celebrating Rebelle Rally | THE SHOP

October 11, 2023

Jeep Releases Short Film Celebrating Rebelle Rally

Petersen Museum Continues Porsche Anniversary Celebration With Video Series | THE SHOP

October 10, 2023

Petersen Museum Continues Porsche Anniversary Celebration With Video Series

Onboard: Porsche 962 at Rennsport Reunion 7 | THE SHOP

October 5, 2023

Onboard: Porsche 962 at Rennsport Reunion 7