THE SHOP | For performance, restyling & customization professionals

October 9, 2026

1980 Trans Am Awarded the 2026 Goodguys Most Bitchin’ Car of the Year

Supercharged 830-horsepower build with a modern chassis & reworked body panels earns a Goodguys Top 12 of the Year award…

October 9, 2026

RIGID Industries Enters Global Distribution Partnership With BMC Lights

The agreement brings BMC Lights’ vehicle-specific mounting systems to RIGID’s worldwide network of authorized dealers, distributors & wholesale partners…

October 9, 2026

Jaguar Type 01 Debuts in New York as Most Powerful Car in Brand History

Jaguar’s first electric-only grand tourer pairs 1,015 horsepower with up to 400 miles of range ahead of 2027 deliveries…

News

News

October 9, 2026

I-CAR Highlights ADAS Calibration Challenges at 2026 SEMA Show & AAPEX

Attendees can take hands-on courses, watch live welding demos & explore an ADAS-equipped display vehicle at the SEMA Show…
News

October 9, 2026

Jeep Named Official 4×4 of Moab in Two-Year Community Partnership

The agreement with the city of Moab, Utah, funds trail stewardship, community events & responsible off-road recreation…
News

October 9, 2026

Meyer Logistics Opens New Cross-Dock in Rochester, Minnesota

New cross-dock facility expands regional delivery coverage across the Upper Midwest for aftermarket, marine, RV & powersports dealers…
News

October 8, 2026

Chip Foose, Coulson Aviation To Debut Rebuilt 1955 Chevy Delray at SEMA Show

Wildfire restoration contest winner's family hot rod will be revealed in the TMI Products booth one year after devastating loss…
News

October 8, 2026

1967 Pontiac Firebird Named 2026 Goodguys Muscle Machine of the Year

Owned by Keith Sasich since 1974, the vintage muscle car returns with 750 hp & custom craftsmanship to earn a…

Features

Features

October 6, 2026

21-Year-Old Builder To Give Away Custom Subaru Impreza 2.5 RS at SEMA Show

Dillon Houck is giving away his latest project at SEMA 2026 to thank the community & partners that helped launch…
Features

October 5, 2026

Performance Drivetrain Products: Delivering Power From Front to Back

From the trail to the track, drivetrain upgrades make a true difference in vehicle output & driver enjoyment…
Sponsored Articles

October 5, 2026

Rethinking the Modern Transfer Tank

From reinforced construction to slosh-control baffles, every detail is designed for the long haul...
Features

September 28, 2026

Toolboxes & Cargo Carriers: Putting Everything in Its Place

Aftermarket customers who like to be organized will love today’s assortment of toolboxes & cargo carriers…
Features

September 25, 2026

KPI – September 2026: The Brief

Small business sales grew modestly in August as foot traffic fell & owner optimism dipped, while powersports dealers saw service…

Videos

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX | THE SHOP

September 23, 2024

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX

New Wilwood Video Chronicles Caliper Manufacturing Process | THE SHOP

October 24, 2023

New Wilwood Video Chronicles Caliper Manufacturing Process

IMS Museum Basement Tour | THE SHOP

October 18, 2023

IMS Museum Basement Tour

Jeep Releases Short Film Celebrating Rebelle Rally | THE SHOP

October 11, 2023

Jeep Releases Short Film Celebrating Rebelle Rally

Petersen Museum Continues Porsche Anniversary Celebration With Video Series | THE SHOP

October 10, 2023

Petersen Museum Continues Porsche Anniversary Celebration With Video Series

Onboard: Porsche 962 at Rennsport Reunion 7 | THE SHOP

October 5, 2023

Onboard: Porsche 962 at Rennsport Reunion 7