THE SHOP | For performance, restyling & customization professionals

September 17, 2026

Using Customer Promotion Programs to Build Loyalty & Protect Margins

Aftermarket suppliers & shops can lean on offers that look ahead to the customer’s next purchase…

September 17, 2026

Jeep Debuts 2027 Wrangler JL-2A, Honoring the 1945 Willys CJ-2A

The 11th drop in Jeep's Twelve 4 Twelve series, the 2027 Jeep Wrangler JL-2A celebrates the Willys CJ-2A, the first…

September 17, 2026

Newsom Signs Leno’s Law, Easing Smog Rules for Collector Vehicles

A new California law phases in smog-check exemptions for qualifying collector vehicles built between 1976 & 1985…

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September 17, 2026

Porsche Lends Its Name to a Luxury Performance Stroller Wagon

Porsche-inspired design meets WonderFold's family-focused functionality in performance stroller wagon collaboration...
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September 17, 2026

Turn Offroad Names Fred Brayton as General Manager

New general manager brings decades of sales, brand growth strategy & dealer-development experience to the growing off-road brand…
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September 17, 2026

Meyer Distributing Announces Addition of BDS Performance Towing

The distributor adds a FOX Factory-owned suspension brand's air-spring towing system to its heavy-duty truck lineup…
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September 16, 2026

Ram Trucks Charity Purchase, Ford GT Sale Highlight Barrett-Jackson Vegas

Nearly $36 million in total auction sales were generated during the three-day event, which featured 593 collectible vehicles…
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September 16, 2026

Subaru WRX: Project Midnight Sets New Mount Washington Hillclimb Record

Subaru Motorsports USA driver Scott Speed set a new overall record at the 2026 Paul Giblin Memorial Climb to the…

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September 17, 2026

Elevate Your 2023-26 Colorado Trail Boss

New PRO-TRUCK-LIFT Stage 2, adjustable suspension system engineered for increased ride height, confident off-road performance & balanced on-road comfort...
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September 15, 2026

KYB Gas-a-Just

Install confidence & capability with KYB monotube muscle…
Features

September 14, 2026

Oklahoma’s Lettering Express Focuses on Its Best Qualities

Avery Dennison trainer Charlie Trujillo champions the fundamentals while doing highly visible work...
Features

September 8, 2026

New Jersey Wrap Shop Fills a ‘Weird Little Niche’ With Big-Vehicle Wraps

Always A Good Sign is known for tackling large, complex wrapping projects such as municipal vehicles, food trucks, ambulances &…
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September 2, 2026

Drone XC2 Dash Cam: 3-Channel LTE Security, Cloud Backups & Fast Video Previews

Upgrade to the Drone XC2 internet-connected dash cam. Get 3-channel protection, automatic cloud backups & fast video previews...

Videos

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX | THE SHOP

September 23, 2024

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX

New Wilwood Video Chronicles Caliper Manufacturing Process | THE SHOP

October 24, 2023

New Wilwood Video Chronicles Caliper Manufacturing Process

IMS Museum Basement Tour | THE SHOP

October 18, 2023

IMS Museum Basement Tour

Jeep Releases Short Film Celebrating Rebelle Rally | THE SHOP

October 11, 2023

Jeep Releases Short Film Celebrating Rebelle Rally

Petersen Museum Continues Porsche Anniversary Celebration With Video Series | THE SHOP

October 10, 2023

Petersen Museum Continues Porsche Anniversary Celebration With Video Series

Onboard: Porsche 962 at Rennsport Reunion 7 | THE SHOP

October 5, 2023

Onboard: Porsche 962 at Rennsport Reunion 7