THE SHOP | For performance, restyling & customization professionals

February 25, 2026

Porsche Lifestyle Event Air|Water Driven by Mobil 1 Returns to Costa Mesa

Air|Water will feature Porsche cars ranging from vintage classics to the latest innovations, showcasing Porsche's history & evolution...

February 25, 2026

ModaMiami 2026 Celebrates 140 Years of Mercedes-Benz With Historic Display

From the 1886 Benz Patent-Motorwagen to the Mercedes-AMG ONE, a lineage of engineering excellence takes center stage at The Biltmore…

February 25, 2026

UP.FIT Debuts Tesla Model Y Juniper Patrol Vehicles

The Murphy Police Department in Texas unveils purpose-built electric patrol vehicles engineered for officer safety, long-term durability & annual savings...

News

News

February 25, 2026

Firestone Racing Brings ENLITEN Sustainable Technology to 2026 INDYCAR

The new sustainably-focused technology uses renewable soybean oil & recycled steel & recycled carbon black while meeting the rigorous demands…
News

February 25, 2026

Rockford Fosgate Names Joey Gou Senior Director of Global Quality Assurance

Gou brings a combination of technical depth, cultural fluency & strategic quality leadership to support the company's global expansion...
News

February 25, 2026

Rydeen Mobile Electronics Expands Midwest Presence With New Partnerships

Rydeen partners with Midwest Sales & Online Marketing to expand its sales representative network across the Midwest...
News

February 24, 2026

SEMA Responds to Supreme Court Decision Striking Down Trump Tariffs

SEMA releases statement after U.S. Supreme Court's 6-3 ruling against tariffs issued under IEEPA...
News

February 24, 2026

Formula DRIFT Partners With Race Data Labs for Big Competition Format Changes

Fans & teams will witness the biggest changes in Formula DRIFT history with the FD Championships embarking on a revolutionary…

Features

Sponsored Articles

February 24, 2026

Westin’s All-New Power Retractable Tonneau Cover Is Here — Now in Stock

The low-profile, OE-style design sits on top of bed rails, giving the truck a clean appearance without sacrificing functionality...
Features

February 23, 2026

Giving Customers Their Personal Space Through Interior Upgrades

Exterior styling may get all the attention, but for many drivers, it’s the interior that counts…
Sponsored Articles

February 23, 2026

2022-26 Toyota Tundra Adjustable Upper Control Arms (Pr)

What every lifted trail rig needs & your bottom line will love…
Webinars

February 19, 2026

Smart, Safe & Ready to Work: Power Inverter Basics for Fleets & Upfitters

Power inverters are the backbone of mobile power—quietly transforming DC battery energy into the AC electricity needed to run tools,…
Features

February 17, 2026

Why Offering Performance Exhaust Is a Sound Strategy for Shops

Help customers find their perfect levels of aggressiveness & tone for a variety of vehicle types…

Videos

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX | THE SHOP

September 23, 2024

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX

New Wilwood Video Chronicles Caliper Manufacturing Process | THE SHOP

October 24, 2023

New Wilwood Video Chronicles Caliper Manufacturing Process

IMS Museum Basement Tour | THE SHOP

October 18, 2023

IMS Museum Basement Tour

Jeep Releases Short Film Celebrating Rebelle Rally | THE SHOP

October 11, 2023

Jeep Releases Short Film Celebrating Rebelle Rally

Petersen Museum Continues Porsche Anniversary Celebration With Video Series | THE SHOP

October 10, 2023

Petersen Museum Continues Porsche Anniversary Celebration With Video Series

Onboard: Porsche 962 at Rennsport Reunion 7 | THE SHOP

October 5, 2023

Onboard: Porsche 962 at Rennsport Reunion 7