THE SHOP | For performance, restyling & customization professionals

October 26, 2026

Looking Back To Move Forward: Pro-Touring Market Brings It All Together

Adding the latest technology to classic cars is still in high demand for performance enthusiasts looking to hit the road...

October 26, 2026

Mitsubishi Returns to SEMA To Showcase Off-Road Builds

Mitsubishi Motors makes its first SEMA Show appearance since 2012 with six vehicles, including the world debut of the 2028…

October 26, 2026

2026 PRI Show Education Program To Cover Business, Engineering & Careers

The educational lineup in Indianapolis targets racing professionals at every career stage…

News

News

October 26, 2026

Led Foot Live at SEMA 2026

The legendary industry band Led Foot returns for one night only at the Westgate Hotel’s iBar on Nov. 5 from…
News

October 26, 2026

XPEL Expands Into Brazil With New São Paulo Headquarters & Warehouse

Brazilian installers gain local inventory, faster lead times & hands-on training as the film supplier establishes a direct presence…
News

October 26, 2026

LKQ Names Former Veritiv CEO Salvatore Abbate as President & CEO

Leadership change at a major aftermarket parts distributor puts focus on execution, pricing discipline & supply chain performance…
News

October 23, 2026

SEMA Show Adds Content Creator Corral Spotlighting Influencer Builds

New Main Hall Annex showcase gives exhibitors & manufacturers direct access to the creators shaping customization trends…
News

October 23, 2026

Honda Racing Corporation To Launch HRC Performance Parts at 2026 SEMA Show

HRC will preview performance upgrades, including lightweight forged wheels & tuned exhaust systems, at the show…

Features

Sponsored Articles

October 26, 2026

More Access. More Add-On Opportunity

Help your customers get easier truck bed access & a fully coordinated look with the new Westin HDX Drop Side…
Sponsored Articles

October 21, 2026

SumoSprings: The Smart Add-On for Your Next Lift Kit Install

Already installing a lift kit? Don't ignore bump stops. Make SumoSprings part of the conversation & give your customers another…
Sponsored Articles

October 20, 2026

Hot Shot’s Secret Premium DEFender

Cleans DEF crystals, restores SCR performance, and helps prevent fault codes and costly repairs.
Features

October 19, 2026

An OE & Aftermarket Mainstay: 90 Years of Stromberg Carburetors

An old-school hot rodding favorite, the company’s 97 carbs are now just the beginning…
Sponsored Articles

October 15, 2026

1973-87 C10 Truck Column Shift Swipee Column – It’s a Direct Fit

Shorter by design, better by fit! This direct-fit tilt column delivers more cabin room, improved rack-and-pinion alignment & GM wiper…

Videos

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX | THE SHOP

September 23, 2024

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX

New Wilwood Video Chronicles Caliper Manufacturing Process | THE SHOP

October 24, 2023

New Wilwood Video Chronicles Caliper Manufacturing Process

IMS Museum Basement Tour | THE SHOP

October 18, 2023

IMS Museum Basement Tour

Jeep Releases Short Film Celebrating Rebelle Rally | THE SHOP

October 11, 2023

Jeep Releases Short Film Celebrating Rebelle Rally

Petersen Museum Continues Porsche Anniversary Celebration With Video Series | THE SHOP

October 10, 2023

Petersen Museum Continues Porsche Anniversary Celebration With Video Series

Onboard: Porsche 962 at Rennsport Reunion 7 | THE SHOP

October 5, 2023

Onboard: Porsche 962 at Rennsport Reunion 7