THE SHOP | For performance, restyling & customization professionals

October 5, 2026

Performance Drivetrain Products: Delivering Power From Front to Back

From the trail to the track, drivetrain upgrades make a true difference in vehicle output & driver enjoyment…

October 5, 2026

Vehicle Effects Builds ‘Street Fighter II’ Car for The General Insurance Giveaway

Insurance brand teams with a film-car fabricator to recreate a video game icon, with the finished build headed to one…

October 5, 2026

2027 Jeep Cherokee Trailhawk Hybrid Delivers Trail-Rated Off-Road Capability

The new off-road-focused hybrid SUV pairs best-in-class approach & departure angles with a lifted suspension, steel skid plates & a…

News

News

October 5, 2026

Tmat Returns to SEMA Show To Showcase Modular Cargo Management System

Cargo management brand returns to Las Vegas with new accessories, live demos & expanded opportunities for dealers & distributors…
News

October 5, 2026

Oracle Lighting Hires Johnny Johnson To Lead Fleet, Powersports Expansion

Lighting manufacturer adds aftermarket sales veteran to strengthen dealer & distributor relationships & open new markets…
News

October 5, 2026

Ziebart Earns IFA, Entrepreneur & Franchise Assembly Honors in 2026

Vehicle appearance & protection company stacks up franchisee, brand & marketing awards heading into the fourth quarter…
News

October 2, 2026

TechForce Foundation, SEMA Show Open Public Voting for Techs Rock Awards

Twelve finalists across six technician career categories are competing for two grand prizes to be awarded at the SEMA Show…
News

October 2, 2026

2027 Honda Civic Type R Gains Sharper Performance & More Standard Tech

A redesigned front fascia, retuned suspension damping & sharper brake feel headline the 30th anniversary of Honda's most powerful U.S.…

Features

Sponsored Articles

October 5, 2026

Rethinking the Modern Transfer Tank

From reinforced construction to slosh-control baffles, every detail is designed for the long haul...
Features

September 28, 2026

Toolboxes & Cargo Carriers: Putting Everything in Its Place

Aftermarket customers who like to be organized will love today’s assortment of toolboxes & cargo carriers…
Features

September 25, 2026

KPI – September 2026: The Brief

Small business sales grew modestly in August as foot traffic fell & owner optimism dipped, while powersports dealers saw service…
Features

September 25, 2026

KPI – September 2026: State of Manufacturing

U.S. manufacturing expanded for the eighth consecutive month in August, but new orders, backlogs & imports lost ground as supply…
Features

September 25, 2026

KPI – September 2026: State of Business – Automotive Industry

U.S. new-vehicle sales are on pace for a 2.6% gain in September even as global forecasts for light vehicles are…

Videos

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX | THE SHOP

September 23, 2024

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX

New Wilwood Video Chronicles Caliper Manufacturing Process | THE SHOP

October 24, 2023

New Wilwood Video Chronicles Caliper Manufacturing Process

IMS Museum Basement Tour | THE SHOP

October 18, 2023

IMS Museum Basement Tour

Jeep Releases Short Film Celebrating Rebelle Rally | THE SHOP

October 11, 2023

Jeep Releases Short Film Celebrating Rebelle Rally

Petersen Museum Continues Porsche Anniversary Celebration With Video Series | THE SHOP

October 10, 2023

Petersen Museum Continues Porsche Anniversary Celebration With Video Series

Onboard: Porsche 962 at Rennsport Reunion 7 | THE SHOP

October 5, 2023

Onboard: Porsche 962 at Rennsport Reunion 7