• Dino Perfetti and Josh Poulson, chair and chair elect of SEMA’s Professional Restylers Organization PRO Council

    July 3, 2019

    Top Restylers Perfetti and Poulson Take Reins of PRO Council

    Dino Perfetti and Josh Poulson are now the chair and chair elect, respectively, of SEMA’s Professional Restylers Organization (PRO) Council, effective July 1...

  • Courtney Leigh Pahlke's book "Life Force Preserve Book 1: Anna and the Resurgent of the Precious Blood" was published in May and

    July 16, 2019

    Shop Partner Has Fiction in Her Blood

    Courtney Leigh Pahlke’s bustling professional life operating a restyling shop in Chicago came to a crushing halt in 2016 after a car accident left her with severe injuries. During her long recovery, Pahlke was inspired to write a science fiction thriller after learning she had an extraordinarily rare blood type…

  • Don Barry joined THE SHOP magazine for a 30-minute conversation just weeks before his one-year anniversary as CEO of Edelbrock i

    July 20, 2019

    Edelbrock CEO Injecting New Ideas into Legacy Brand

    A year into his stint as CEO of Edelbrock, Don Barry has helped develop a blueprint for the company’s growth while plotting new markets to penetrate. Sure, brand is one of the better established but he said there’s still room for it to connect with new customers....

Features and News

  1. Top Restylers Perfetti and Poulson Take Reins of PRO Council

  2. Shop Partner Has Fiction in Her Blood

  3. Edelbrock CEO Injecting New Ideas into Legacy Brand

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The entry 2020 Chevrolet Corvette Stingray will start under $60,000, according to Chevy. The car goes into production at GM’s Bo
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What the New Mid-Engine Placement Means for Corvette

The 2020 Stingray was introduced last week as the first mid-engine Corvette by Chevrolet. Check out the car’s performance metrics and more…
Turn 14 Distribution has supplemented its line card with the addition of the JLT Performance line of cold-air intakes, air and o
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Turn 14 Distribution Adds JLT Performance to Line Card

Turn 14 Distribution has supplemented its line card with the addition of the JLT Performance line of cold-air intakes, air and oil separators, and other products...
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TransAmerican Now Carries VP Racing Fuels

VP Racing Fuels Inc. has expanded distribution of its VP Consumer Products line...
SoundShield's flagship product is a 4.5mm thick, triple-layer damping sheet with a flexible butyl rubber, high-tac adhesive base
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Industry Veterans Start Sound Deadening Company

John Schwartz and Bryan Schmitt, 12-volt industry veterans, have partnered to launch a premium brand of sound deadening products called SoundShield...
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Coker Group Undergoes ‘Legendary’ Rebranding

Coker Group has a new brand name...
Bruce Crower. Photo courtesy of SEMA.
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Bruce Crower Passes Away

Bruce Crower of San Diego-based Crower Racing Cams & Equipment Co. has passed away, according to SEMA...
July 22, 2019
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MAHLE Aftermarket Kicks Off ‘7 Reasons’ Promotion

The MAHLE Aftermarket North America 7 Reasons promotion opened Monday...
July 22, 2019
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Hypertherm Pilot Program to Teach Software Development to High Schoolers

The Hypertherm Owners’ Philanthropic Endeavors (HOPE) Foundation, a public 501(c)(3) organization, is partnering with the Institute of American Apprenticeships at Vermont HITEC on a pilot program to teach software development to high school juniors and seniors...
BeefedUpBrakes.com is a start-up producing brake system components specifically designed for trucks and SUVs with oversized whee
July 21, 2019
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Upgrading Wheels & Tires? Don’t Make The Brake Mistake

[Sponsored by BeefedUpBrakes.com]
Why aftermarket wheels and tires sell shops’ customers short when it comes to brake performance…
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Bob Cook Sales Holds Fast to Founding Principles

The company, which won its seventh SEMA Rep of the Year Award recently, celebrates 40 years and aims to keep the pace set forth by its founder.

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