THE SHOP | For performance, restyling & customization professionals

September 24, 2026

AAPEX 2026 Media Guide Highlights Automotive Aftermarket Growth

The new media guide projects U.S. aftermarket growth to $599.7 billion as vehicle age, miles driven & M&A activity continue…

September 24, 2026

duPont REGISTRY Group Launches Elferspot Events Platform for Porsche Fans

Inaugural in-person event, supported by a recent partnership with collector Tom Cabrerizo, is set for January in Coral Gables, Florida…

September 24, 2026

33rd Goodguys Lone Star Nationals Heads to Texas Motor Speedway

Hot rods, customs, trucks & muscle cars will fill Texas Motor Speedway for two days of awards, autocross racing, vendor…

News

News

September 24, 2026

Honda Racing Docuseries Celebrates Gil de Ferran’s Qualifying Speed Record

Presented by the HRC Heritage Racing Program, the four-episode "241.428" looks at de Ferran’s 2000 Fontana closed-course record that still…
News

September 24, 2026

Holley Performance Brands Prepays $10M More in Debt as Deleveraging Continues

Holley has now repaid $125 million in debt since 2023, funded entirely through free cash flow, as it works toward…
News

September 24, 2026

Akio ‘Morizo’ Toyoda Inducted Into Automotive Hall of Fame

The Automotive Hall of Fame honors Toyota's chairman for rebuilding brand trust, reshaping management & using motorsports to develop people…
News

September 23, 2026

Toyota’s Last-Ever GR Supra MkV Final Edition to Benefit Reach Out WorldWide

The final production unit will cross the block at Barrett-Jackson Scottsdale in January, with the full hammer price benefiting disaster…
News

September 23, 2026

Record 88 Aftermarket Brands Earn 2026 SEMA Data Excellence Awards

The program honors aftermarket manufacturers that deliver complete, accurate & timely product data to retailers & resellers…

Features

Sponsored Articles

September 23, 2026

More Access. More Add-On Opportunity

Help your customers get easier truck bed access & a fully coordinated look with the new Westin HDX Drop Side…
Features

September 21, 2026

Everything’s Chill With the Latest Performance Cooling Components

Creating additional horsepower creates additional engine heat that needs to be controlled...
Sponsored Articles

September 18, 2026

Patented Drone Control, Only From AWE

AWE's patented 180 Technology is how our exhausts pull off the tone everyone wants & few get right…
Features

September 17, 2026

Using Customer Promotion Programs to Build Loyalty & Protect Margins

Aftermarket suppliers & shops can lean on offers that look ahead to the customer’s next purchase…
Sponsored Articles

September 17, 2026

Elevate Your 2023-26 Colorado Trail Boss

New PRO-TRUCK-LIFT Stage 2, adjustable suspension system engineered for increased ride height, confident off-road performance & balanced on-road comfort...

Videos

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX | THE SHOP

September 23, 2024

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX

New Wilwood Video Chronicles Caliper Manufacturing Process | THE SHOP

October 24, 2023

New Wilwood Video Chronicles Caliper Manufacturing Process

IMS Museum Basement Tour | THE SHOP

October 18, 2023

IMS Museum Basement Tour

Jeep Releases Short Film Celebrating Rebelle Rally | THE SHOP

October 11, 2023

Jeep Releases Short Film Celebrating Rebelle Rally

Petersen Museum Continues Porsche Anniversary Celebration With Video Series | THE SHOP

October 10, 2023

Petersen Museum Continues Porsche Anniversary Celebration With Video Series

Onboard: Porsche 962 at Rennsport Reunion 7 | THE SHOP

October 5, 2023

Onboard: Porsche 962 at Rennsport Reunion 7