Tag: Shop Management

SEMA Launches ‘Shifting Gears’ Webinar Series

SEMA Education is kicking off a new series of webinars, titled “Shifting Gears: Back to Business,” focused on helping aftermarket businesses reopen with confidence, the organization announced. Beginning Aug. 5, the four-part special will concentrate on tactics and concepts that will help businesses emerge from the current economic downturn stronger and more intentional than ever.… Continue reading SEMA Launches ‘Shifting Gears’ Webinar Series

Driving Digital Commerce with Content Marketing

eMarketer is hosting a virtual panel that will discuss how to drive digital commerce with content marketing, the company announced. Scheduled for July 30 at 9 a.m. PT, a panel of experts will share tips for using content to grow eCommerce business. Other topics include: Content strategies to maximize your customer lifetime value How to… Continue reading Driving Digital Commerce with Content Marketing

Webinar Covering PPP Loan Forgiveness Application

The National Federation of Independent Business is hosting a webinar on applying for Payroll Protection Program loan forgiveness on Wed., July 22 at 12 p.m. ET, the organization announced. NFIB’s PPP experts, Beth Milito and Holly Wade, will give a live, line-by-line demonstration on filling out the PPP loan forgiveness application followed by a Q&A… Continue reading Webinar Covering PPP Loan Forgiveness Application

How to Get New Customers Using Automotive Video Marketing

If you think YouTube and Instagram are just for 20-something beauty bloggers and influencers, think again. Over 40% of auto shoppers use video to narrow down their options and ultimately choose what they purchase. With the right automotive video marketing tactics behind you, you can capture a new audience, show off what’s great about your… Continue reading How to Get New Customers Using Automotive Video Marketing

Tuffy Security Products Partners with Buy It Installed Program

Tuffy Security Products is now offering customers professional installation through a new partnership with Buy It Installed, the company announced. When purchasing secure vehicle storage products at Tuffyproducts.com, customers can click the Buy It Installed button during the check-out process to receive convenient installation of their purchase by a certified professional craftsman. After a purchase… Continue reading Tuffy Security Products Partners with Buy It Installed Program

Webinar to Examine Customer Experience During Pandemic

A webinar from eMarketer will examine the state of customer experiences in 2020 and how the COVID-19 pandemic has changed them, the marketing research firm announced. Scheduled for July 16 at 2 p.m. ET, the webinar will cover how marketers have created consistent experiences across channels, as well as new approaches to customer experience required… Continue reading Webinar to Examine Customer Experience During Pandemic

Study Shows Instagram More Likely to Influence Consumers Than Twitter or YouTube

A new study from Visual Objects, a marketing publication, determined that Instagram posts are more likely to influence consumers than Twitter or YouTube. The study also found that, depending on the social media platform, user-generated content outperforms branded content, and vice versa. On Instagram, according to the study, consumers are generally more influenced by user-generated… Continue reading Study Shows Instagram More Likely to Influence Consumers Than Twitter or YouTube

U.S. Senate Extends Paycheck Protection Program Deadline

The deadline to apply for a federal loan through the Paycheck Protect Program has been extended, thanks to the U.S. Senate. The application period will continue until Aug. 8., allowing business owners to apply for a portion of the $130 billion of the program’s funds that remain unallocated. The bill extending the deadline must be… Continue reading U.S. Senate Extends Paycheck Protection Program Deadline