A new study from Visual Objects, a marketing publication, determined that Instagram posts are more likely to influence consumers than Twitter or YouTube. The study also found that, depending on the social media platform, user-generated content outperforms branded content, and vice versa. On Instagram, according to the study, consumers are generally more influenced by user-generated… Continue reading Study Shows Instagram More Likely to Influence Consumers Than Twitter or YouTube
Tag: Shop Management
U.S. Senate Extends Paycheck Protection Program Deadline
The deadline to apply for a federal loan through the Paycheck Protect Program has been extended, thanks to the U.S. Senate. The application period will continue until Aug. 8., allowing business owners to apply for a portion of the $130 billion of the program’s funds that remain unallocated. The bill extending the deadline must be… Continue reading U.S. Senate Extends Paycheck Protection Program Deadline
Tips for Taking Car Photos
Automotive photographer Kevin McCauley offers up some tips on what not to do when shooting cars…
Key Performance Indicators Report — June 2020
A comprehensive source for industry insights, exclusive interviews, new and used vehicle data, manufacturing summaries, economic analysis, consumer reporting, relevant global affairs and more…
KPI — June: The Brief
While a slight uptick in unemployment numbers came as a welcome surprise, there’s little agreement as to what happens next…
KPI — June: The State of Business — Automotive Industry
While automakers are faced with complex challenges, the aftermarket has proved nimble…
KPI — June: New and Used Vehicle Sales
Recent weekly trends are showing that new and used car sales are on the rise…
KPI — June: Recent Vehicle Recalls
A roundup of recent manufacturer safety recalls…
KPI — June: State of the Economy
A summer rebound will likely slow as consumer spending struggles to return to the levels seen in 2019…
KPI — June: State of the Manufacturing Sector
May appears to be a transition month as contraction of the manufacturing sector slowed…
KPI — June: Voice of Consumers
Consumer sentiment remains mixed amid heightened uncertainty about the months ahead…
From the Mag: Dealing in Automobilia
Your customers will love old-car collectibles…
SEMA Hosting Virtual Panel Series on Getting Back to Business
SEMA is hosting a new virtual series focused on rebuilding business partnerships and operations following the recent economic downturn, the group announced. Titled “Industry Talks: Back to Business,” the series begins June 26 at 10 a.m. PT, and will be hosted by the SEMA Professional Restylers Organization (PRO). The event will address essential business practices… Continue reading SEMA Hosting Virtual Panel Series on Getting Back to Business
AAPEX 2020 Announces Educational Programming
AAPEX 2020 organizers have revealed the lineup for the new educational seminar, Repair Shop HQ, which will feature a variety of technical and business management classes. Selected by a panel of industry professionals, topics include ‘Strategies for Effective Leadership,’ ‘ADAS Calibrations and Diagnostics,’ ‘How to Attract Top Talent,’ and more. The classes are included in… Continue reading AAPEX 2020 Announces Educational Programming
NFIB Hosting PPP Loan Forgiveness Webinar
The National Federation of Independent Business is hosting a webinar on Wed., June 24, at 12 p.m. ET, giving step-by-step instructions for maximizing Paycheck Protection Program (PPP) loan forgiveness, the organization announced. Following the Small Business Administration’s recent release of the PPP Loan Forgiveness Application Form 3508EZ, the NFIB’s Beth Milito and Holly Wade will… Continue reading NFIB Hosting PPP Loan Forgiveness Webinar