Study Shows Instagram More Likely to Influence Consumers Than Twitter or YouTube

Jul 10, 2020

A new study from Visual Objects, a marketing publication, determined that Instagram posts are more likely to influence consumers than Twitter or YouTube.

The study also found that, depending on the social media platform, user-generated content outperforms branded content, and vice versa. On Instagram, according to the study, consumers are generally more influenced by user-generated content, while consumers prefer branded content on YouTube and Twitter.

To read the full results of the survey, click here.