News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
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Mishimoto Launches Off-Road Brand
Mishimoto, a manufacturer of performance cooling products, is launching a new brand and product line, Borne Off-road, the company announced.…
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Lubrication Specialties Inc. Forms LSI Chemical
Citing growth in sales in multiple markets of LSI’s performance additives and oils and custom lubricant solutions for industrial clients,…
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Michigan Building Roadway for Self-Driving Vehicles
Michigan Governor Gretchen Whitmer announced an initiative to develop a first-of-its-kind roadway for connected and autonomous vehicles that will span…
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Buyers Products Breaks Ground on Warehouse Expansion
Buyers Products, a manufacturer in the work truck equipment industry, is doubling the size of its distribution center and corporate…
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Champion Oil National Open to Take Place as Scheduled
Champion Oil, a manufacturer of racing and performance lubricants, issued a statement saying that the Champion Racing Oil National Open…
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NHRA Cancels Maple Grove Raceway Event
Due to the COVID-19 pandemic, the NHRA and Maple Grove Raceway have canceled the 2020 Mopar Express Lane NHRA Nationals…
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Meyer Distributing Adds DeatschWerks to Line Card
DeatschWerks has been added to Meyer Distributing’s high-performance division line card, the distributor announced. “We are so excited to have…
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Electrify America Announces Collaboration with Love’s Travel Stops
Electrify America, an open direct current (DC) fast-charging network in the U.S., announced it will work with Love’s Travel Stops,…
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LSI Creates New Chemical Division, Promotes Cawley to President
Lubrication Specialties Inc. (LSI), a manufacturer of performance additives and oils and custom lubrication solutions for the automotive aftermarket, has…
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Mazda Updates CX-9 for 2021
The Mazda CX-9 is the brand’s flagship three-row midsize crossover SUV, and for 2021, it receives upgrades to its technology…
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NPW Acquires Auto Plus Assets in Washington and Oregon
National Auto Parts Warehouse (NPW), an automotive aftermarket parts distributor, and Icahn Automotive Group, which owns and operates Auto Plus,…
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Speed Demon Streamliner Breaks Piston-Powered Land Speed Record
The Speed Demon 715, a piston-powered streamliner piloted by owner-driver George Poteet, set the new land-speed record in the piston-powered…
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2020 Louis Schwitzer Award Recognizes IndyCar Aeroscreen Engineers
The 54th annual Louis Schwitzer Award was presented to eight engineers for their engineering excellence in developing the innovative Aeroscreen…
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Return on Marketing Investment During New Normal
In the marketing world, many businesses focus on ROI (return on investment). However, when the business does not get immediate…
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Webinar Covering Website Metrics, Management
An upcoming webinar from eMarketer, an online publication and research firm covering digital marketing, will focus on the top metrics…