In separate announcements, two companies have revealed that they will not be appearing in person at the 2021 SEMA Show. Both BOSS Audio Systems and KICKER have canceled scheduled appearances at the event, citing the COVID-19 pandemic and concerns for the health and safety of staff.
“This is not a decision we have taken lightly as we have been attending SEMA for many years,” said Navid Farhand, EVP of sales and marketing at BOSS International Group. “SEMA has become one of the most important events we attend all year, and we always enjoy catching up with old colleagues, as well as having the opportunity to meet with new people and showing the world what we have coming up next year. Unfortunately, as a company, we have a responsibility to keep our employees safe and healthy, which is why we had to make the difficult decision of pulling out of SEMA this year.”
KICKER also announced that it has canceled all corporate travel and events through December. The company was also scheduled to attend the Sand Sports Super Show in Costa Mesa, California, and MERA KnowledgeFest in Dallas, along with the SEMA Show.
“Management continues to make the health and well-being of our employees and customers the top priority,” said Kevin Campbell, KICKER’s director of global marketing. “This is a tough decision, but one we feel must be made.”
KICKER had planned a booth showcasing product, demo vehicles and celebrity appearances for attendees prior to the decision to cancel, the company said.
The SEMA Show is scheduled to be held at the Las Vegas Convention Center on Nov. 2-5.