This article originally appeared in the November 2023 issue of THE SHOP magazine. Open house, grand opening, launch, debut, introduction, festivity, ceremony or celebration—the ability to draw attention to your shop is more important today than ever. Why? Because there is so much more competition locally, regionally and nationally, attempting to reach your customers and… Continue reading Hosting an Open House
Author: Jason R. Sakurai
Jason R. Sakurai heads up Roadhouse Marketing, a marketing, advertising and sales solutions firm dedicated to the automotive aftermarket. A frequent contributor to THE SHOP, Jason’s byline appears in many enthusiast and trade publications, in print and online.
A New Breed of Classic Cars?
This article originally appeared in the August 2023 issue of THE SHOP magazine. Are millennials and Gen Zers less interested in vehicle ownership and driving? Not according to a study conducted by Hagerty Insurance titled “Why Driving Matters,” which found that 81% of millennial drivers said they “like,” “love” or are “passionate about” driving, just… Continue reading A New Breed of Classic Cars?
Aftermarket Retail Trends
This article originally appeared in the April 2023 issue of THE SHOP. Emerging from a three-year pandemic, will the boom continue into 2023? Is the market for casual consumers growing, and what can shops do to meet the needs of enthusiasts through education, events and interaction? Supply chain challenges, inflationary pricing, economic uncertainty and other… Continue reading Aftermarket Retail Trends
From the Mag: Building Bridges
Community outreach makes you more than just another shop…
Q&A with RealTruck’s Tony Ambroza
The RealTruck executive answers questions about Truck Hero’s rebrand…
From the Mag: Changing Your Ways
A dozen bad habits shop owners should avoid…
From the Mag: Better Than You Found It
A shop’s role in trail stewardship…
From the Mag: Working for a Living
Can commercial and consumer vans coexist?
From the Mag: Find Your Way Back
There’s a device or an app for that…
From the Mag: Along for the Ride
When it comes to overlanding, don’t forget the campervans…
From the Mag: The Audience is Listening
Make sure your content is engaging, up-to-date and reflects what you stand for…
From the Mag: Overlanding in the Midwest
You don’t have to go west to find adventure travel…
From the Mag: New Horizons for SDHQ Motorsports
Lessons learned from a Grand Reopening celebration…
Gallery: WARN Hosts Collector Car Day
Collector Car Appreciation Day (CCAD) at WARN Industries in Clackamas, Oregon on July 12 was a celebration that not only recognized the company’s participation in the industry, but also the enthusiasm of its employees, both past and present. Warn took the opportunity to host their retirees and former employees living in the Portland metro area at… Continue reading Gallery: WARN Hosts Collector Car Day
How to Hire Smarter
Editor’s Note: The following excerpt appears in the July issue of THE SHOP magazine mailing soon. Read the whole article in print or digital. Recruiting the right employee candidates is one of the most critical responsibilities of shop managers and owners. If an organization doesn’t have high-caliber personnel, it may have difficulty meeting its goals.… Continue reading How to Hire Smarter