A recent blog post from Motorhead Digital examines the ways in which you can get the most out of your investment in digital marketing. In the article, the digital marketing firm offers up five marketing techniques you can invest in that will produce great results. Click here to read the full article and find out… Continue reading Maximizing Your Marketing Investment
Author: Barry Alt
Barry Alt and the Motorhead Digital team are digital marketing experts with over 25 years of experience who are focused on supporting automotive aftermarket restoration, performance, race, and restyling shops. Their signature Marketing Maximizer™, Location Maximizer™, and Site Maximizer™ programs will supercharge your digital marketing including website design, social media, SEO search engine rank, content marketing, and your entire online presence so you attract better leads who want to spend more money with you. You can reach him at (585) 766-9785, balt@motorheaddigital.com, or online at MotorheadDigital.com.
Why Ignoring Your Shop’s Online Presence is Costing You Money
As consumers increasingly rely on online research to make informed decisions, it’s more important than ever to have an extensive and positive digital presence…
Why Ignoring Your Website is Costing You Money
Your website is your 24/7 sales representative, and if you put a poor amount of effort or money into developing and designing it, it’s going to perform as poorly as an untrained employee. However, having an updated, modern website that’s up to date with the latest about your company and your work is a sure-fire… Continue reading Why Ignoring Your Website is Costing You Money
From the Mag: Now Hiring – Digitally!
How to attract talented employees using your website, email and social media…
Why You Can’t Rely on Social Media
Last week’s Facebook outage served as a stark reminder that your online presence can be wiped out at a moment’s notice…
From the Mag: Attracting Higher-Value Clients
From your website to social media, here’s how to get noticed by prospects with money to spend…
From the Mag: Diagnose the Problem Before Boosting the Performance
Digital marketing is more than just Google or Facebook ads…
From the Mag: Get Out of that Rut
3 Simple Changes to Get Traction in Your Online Marketing
Instagram and Your Auto Shop: 5 Mistakes to Avoid
Instagram is continuing to grow in popularity in the auto industry and with so many businesses (and customers) flocking towards social media it’s important to know how best to work it. With so many businesses using Instagram to get more customers, it’s more important than ever to do the right things and avoid making common… Continue reading Instagram and Your Auto Shop: 5 Mistakes to Avoid
How to Get New Customers Using Automotive Video Marketing
If you think YouTube and Instagram are just for 20-something beauty bloggers and influencers, think again. Over 40% of auto shoppers use video to narrow down their options and ultimately choose what they purchase. With the right automotive video marketing tactics behind you, you can capture a new audience, show off what’s great about your… Continue reading How to Get New Customers Using Automotive Video Marketing
From the Mag: Online Accessibility
How ADA compliance laws can affect your auto shop website…
Online Sales for Aftermarket Shops
Even as shelter-in-place orders around the country are lifted, consumers might still be hesitant to make unnecessary trips out of the house, meaning a solid online presence is more important than ever. Barry Alt, a digital strategist specializing in restoration, performance and race shops, has some tips to make sure your shop’s online sales capacity… Continue reading Online Sales for Aftermarket Shops
Should I Market My Business During a Downturn?
It is uncertain times for shop owners around the country. Whole states are on lockdown, people are stuck at home and cars are stuck in the garage. But that doesn’t mean your shop should go dark, too. Barry Alt, a digital strategist specializing in restoration, performance and race shops, says that it is important now,… Continue reading Should I Market My Business During a Downturn?
From the Mag: How to Create a Digital Marketing Plan
Everything you need to know to maximize the return on your investment…
From the Mag: How to Gain Local Customers
Ways to improve your SEO performance so more people can find you…