Why You Can’t Rely on Social Media

Why You Can’t Rely on Social Media | THE SHOPOn Oct. 4, Facebook, Instagram and WhatsApp were down for over 7 hours, serving as a stark reminder for why you can’t rely on social media alone for your shop’s online presence.

In response to the outage, Barry Alt, a contributor to THE SHOP and a digital marketing expert specializing in auto restoration, performance and restyling shops, made the case for expanding your shop’s digital presence beyond social media in an update to a blog post titled: “Can I Grow My Auto Restoration Shop Using Social Media Alone?

Click here to read his thoughts on the issue, the recent Facebook outage and the pros and cons of relying on social media for your shop’s online presence.

Barry Alt

Barry Alt and the Motorhead Digital team are digital marketing experts with over 25 years of experience who are focused on supporting automotive aftermarket restoration, performance, race, and restyling shops. Their signature Marketing Maximizer™, Location Maximizer™, and Site Maximizer™ programs will supercharge your digital marketing including website design, social media, SEO search engine rank, content marketing, and your entire online presence so you attract better leads who want to spend more money with you. You can reach him at (585) 766-9785,, or online at

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