News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
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Snow Becomes President of HELLA
Fred Snow has been made president of HELLA Automotive Sales. He'll continue to also serve as head of aftermarket sales..
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Champion Racing Oil Named 360 Sprint Car National Open Title Sponsor
Champion is set to be the title sponsor of the 10th Annual 360 Nationals at Lake Ozark Speedway in Eldon,…
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Hot Shot’s Secret Sponsors ‘Little’ Drag Racing Champ
Hot Shot's Secret is sponsoring Madi Lowther, 5, again this year as she moves up to racing in the Jr.…
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Are Dandelions the Future of Tires?
Dandelions are a key component to the future of tires, according to Continential Tire. The company has been conducting research…
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SiriusXM and Pandora Launch Pandora NOW
SiriusXM and Pandora have launched Pandora NOW, the first original and exclusive music experience created for both SiriusXM subscribers and…
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Westin Completes Superwinch Acquisition
Westin has official added Superwinch to its family of aftermarket products..
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Sunflare and OK4WD Ink Overland Solar Partnership
Sunflare has entered into a new partnership with OK4WD as its preferred solar distributor for overland vehicles...
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Sixth-Generation Subaru Outback Has Arrived
Cladding on the side of the Outback is meant to resemble a hiking boot to further emphasize Subaru's design concept,…
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Premier Performance Now Stocking Mob Armor
Premier Performance Products Distribution is now stocking and shipping Mob Armor, a manufacturer of rugged hardware for smartphones and tablets...
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Dee Zee Extends Line to Jeep Market
Dee Zee Inc. has launched a new product line for the Jeep aftermarket.
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RaceDeck Partners with Show to Find ‘Coolest Garage on TV’
RaceDeck Garage Floors and the TV show My Classic Car have partnered together to host the Coolest Garage on TV…
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U.S. Commission Finds New North American Trade Deal Would Boost Economy, Automotive Parts Industry
The U.S. International Trade Commission estimated the proposed new North American free trade deal would modestly boost the U.S. economy…
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Study: Building Long Island Drag Strip Could Generate $17 Million Annually
United States Motorsports Association (USMA) has released findings of an independent report gauging the potential economic impact of building a…
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LKQ Corp. Purchases Elite Electronics
Elite Electronics has been acquired by LKQ Corp. Investment banking firm Transitus Capital served as the exclusive financial advisor to…
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Lazer Star Lights Introduces Dealer Direct Program
Lazer Star Lights on April 8 rolled out a new direct-to-dealer sales program...