API Adopts Low Viscosity Grade Engine Oil

The American Petroleum Institute (API) has formally adopted SAE 0W-8 and SAE 0W-12 viscosity grades into API Service Category SP, the most current gasoline engine oil category, the organization announced. API 1509 Engine Oil Licensing and Certification System (EOLCS) which is API’s standard defining how the API Engine Oil Service Categories and Quality Marks are… Continue reading API Adopts Low Viscosity Grade Engine Oil

Quadratec Launches Jeep Build Series, Giveaway

Quadratec is launching a new build series and giveaway contest for a 2018 Jeep Wrangler JL model, the company announced. The build series will follow along as Quadratec outfits the JL Wrangler in three different stages, highlighting a variety of aftermarket upgrades, the company said. The Quadratec Wrangler Stages Giveaway will be open through March… Continue reading Quadratec Launches Jeep Build Series, Giveaway

Stage 8 to Sponsor Daddy Dave Racing

Stage 8, a manufacturer of mechanical locking fasteners, has signed on to sponsor Daddy Dave Racing, the company announced. Dave “Daddy Dave” Comstock is one of the original “Street Outlaws” hailing from Oklahoma City, Oklahoma. In Season 6 of Street Outlaws, Comstock raced his way to the Championship, and was crowned the season’s People’s Choice… Continue reading Stage 8 to Sponsor Daddy Dave Racing

TREMEC Appoints New VP of Global Business Development

TREMEC has appointed Jeff Nichols as vice president, global business development and corporate strategy, the company announced. Nichols will lead the company’s sales, strategy, and marketing functions, reporting to Antonio Herrera, managing director of TREMEC, the company said. His job responsibilities will include leading the development of global marketing strategy, as well as providing day… Continue reading TREMEC Appoints New VP of Global Business Development

Lippert Previews SEMA Show Builds

Lippert Components will have four truck builds on display at the 2023 SEMA Show, the company announced, each with differing applications to showcase its Ranch Hand, CURT, ARIES, LUVERNE and UWS brands. Located in the Lippert booth (#55103), the four distinct build themes include the Overlander, which comes as an outfitted Ford Ranger, the Street… Continue reading Lippert Previews SEMA Show Builds

Aldan American Launches Redesigned Website

Aldan American has launched a redesigned website, the company announced. The new site (www.AldanAmerican.com) features a modern design, improved search functionality, updated product pages, and a streamlined shopping experience, while improving access to information for customers and distributors, the company said in a statement announcing the new website. The new website features a modernized look… Continue reading Aldan American Launches Redesigned Website

HPD Rebrands to Honda Racing Corp. USA

Honda Performance Development (HPD), the Santa Clarita, California-based performance division of Honda America, will become Honda Racing Corporation USA (HRC US) starting with the 2024 motorsports season, the company announced. The change aligns the company with its Sakura, Japan-based counterpart, Honda Racing Corporation, and will allow HRC US to play an larger role in Honda’s… Continue reading HPD Rebrands to Honda Racing Corp. USA

Lime Rock Park Creates Online Vehicle Marketplace

Lime Rock Park is partnering with HK Motorcars to launch Lime Rock Classifieds, an online vehicle marketplace, the track announced. The online platform will offer an HK Motorcars curated selection of race cars, sports cars, collector cars and daily drivers around the New England area as well as consignments from across the United States, track… Continue reading Lime Rock Park Creates Online Vehicle Marketplace

Hot Shot’s Secret Winter Defense Fuel Booster Wins Award

Hot Shot’s Secret EDT+ Winter Defense fuel booster has won a MOTOR Top 20 Award for 2023, parent company Lubrication Specialties announced. The winners of MOTOR’s Top 20 Awards, an annual, online voting product competition, will be recognized at the 2023 AAPEX Show in Las Vegas. Lubrication Specialties Brand Manager Josh Steinmetz will accept the… Continue reading Hot Shot’s Secret Winter Defense Fuel Booster Wins Award

SEMA Releases Economic Impact Report

A new economic report distributed by SEMA highlights the impact that the specialty equipment aftermarket for motor vehicles has on America’s economy, the specialty aftermarket trade organization announced. SEMA commissioned the research, which was conducted by John Dunham and Associates and is based on 2023 U.S. economy data. The SEMA Economic Impact Report shows the… Continue reading SEMA Releases Economic Impact Report

MAHLE Aftermarket Renews Midnight Motorsports Sponsorship

MAHLE Aftermarket has renewed its sponsorship of the Midnight Motorsports pulling team of Sidney, Illinois, the company announced. Pro Pulling League 2WD Truck Championship drivers and brothers, Jeremy and Jared Nelson, along with their wives, Misty and Bethany, own the Midnight Motorsports pulling team. The agreement includes brand support for the team’s Midnight Gambler Dodge,… Continue reading MAHLE Aftermarket Renews Midnight Motorsports Sponsorship

AirSept Diagnostic Tool Wins MOTOR Top 20 Award

The AirSept A/C Sight Glass Diagnostic Tool was selected for a MOTOR Top 20 Award for 2023, the company announced. In the MOTOR Top 20 Award competition, products are judged through an online voting system to determine the final twenty for recognition, competition officials said. Winners will be recognized during the 2023 AAPEX Show in… Continue reading AirSept Diagnostic Tool Wins MOTOR Top 20 Award

New SEMA Show Exhibit to Highlight Future Vehicle Propulsion Technology

A new SEMA Show exhibit will highlight future vehicle propulsion technology, show organizers announced. The SEMA FutureTech Studio, new for the 2023 SEMA Show, will give attendees an opportunity to learn about what the future of vehicle propulsion may look like, organizers said, and will be part of the new EV and Future Propulsion section… Continue reading New SEMA Show Exhibit to Highlight Future Vehicle Propulsion Technology

KYB Launches New Consumer Promotion

KYB Americas is launching a new customer promotion for the fall season, the company announced. The promotion offers a $50 Mastercard Gift Card rebate to consumers with the purchase of any two KYB struts and two KYB strut mounts, two KYB shocks, or two KYB Strut-Plus or Truck-Plus assemblies. The offer is available to consumers… Continue reading KYB Launches New Consumer Promotion

UAW Prepares to Expand Strikes

The United Auto Workers (UAW) union strike has halted production at plants in Michigan, Ohio and Missouri, and will announce strikes against more U.S. plants if no progress is made in negotiations, according to a report from Reuters. The ongoing strike is currently impacting plants that produce the Ford Bronco, Jeep Wrangler and Chevrolet Colorado,… Continue reading UAW Prepares to Expand Strikes