SEMA Show
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News
Truck & Off-Road Brands Drive Innovation at the 2026 SEMA Show
The aftermarket’s largest vehicle segment takes center stage in Las Vegas as legacy manufacturers & new innovators unveil their latest…
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News
I-CAR Highlights ADAS Calibration Challenges at 2026 SEMA Show & AAPEX
Attendees can take hands-on courses, watch live welding demos & explore an ADAS-equipped display vehicle at the SEMA Show…
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News
Chip Foose, Coulson Aviation To Debut Rebuilt 1955 Chevy Delray at SEMA Show
Wildfire restoration contest winner's family hot rod will be revealed in the TMI Products booth one year after devastating loss…
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News
Jay Leno, Harley-Davidson CEO Headline 2026 SEMA Show Kickoff Breakfast
Preshow program pairs an executive fireside chat with Best New Product Awards & Manufacturer of the Year honors on opening…
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News
Keys to Ride 2026 Finalists Named Ahead of SEMA Show Truck Giveaway
One of six finalists who made qualifying purchases of select Lippert brands in 2026 will win a custom 2025 Ram…
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News
SEMA, RACER Network Launch Battle of the Builders Docuseries
Four-part docuseries follows the 2025 class champions through the design, fabrication & problem-solving behind their award-winning builds…
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Features
21-Year-Old Builder To Give Away Custom Subaru Impreza 2.5 RS at SEMA Show
Dillon Houck is giving away his latest project at SEMA 2026 to thank the community & partners that helped launch…
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News
Tmat Returns to SEMA Show To Showcase Modular Cargo Management System
Cargo management brand returns to Las Vegas with new accessories, live demos & expanded opportunities for dealers & distributors…
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News
TechForce Foundation, SEMA Show Open Public Voting for Techs Rock Awards
Twelve finalists across six technician career categories are competing for two grand prizes to be awarded at the SEMA Show…
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News
2026 SEMA Show Education Program Offers More Than 90 Sessions
During the 90-plus sessions, industry experts will share actionable insights on the trends, technologies & business strategies shaping the automotive…
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News
Massimo Group To Debut Warrior 1500 UTV at Equip Exposition & SEMA Show
Massimo Group expands into higher-displacement UTVs with a scalable four-cylinder architecture aimed at dealers, fleet operators & government buyers…
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News
Mobile Electronics Section Grows to Over 100 Brands at 2026 SEMA Show
Leading tech brands set to showcase the latest in connected car innovation, including audio, infotainment, dash cameras & driver-assist tech…
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News
PRO Cup Challenge Finalists Set To Compete at 2026 SEMA Show
The six finalists will bring dealership-ready builds to the SEMA Show that will be judged on creativity, craftsmanship, marketability &…
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News
Northern Tool + Equipment Challenges Students To Rebuild 1976 Ford F-350
The truck build will help revitalize Flandreau Indian School’s career & technical education program & be featured at the 2027…
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News
Dedicated Tires & Wheels Sections at 2026 SEMA Show Gain Momentum
Hundreds of exhibiting brands will fill the Global Tires Expo and Wheels & Accessories sections at the 2026 SEMA Show…