SEMA Show
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News
SEMA Names 2026 New Product Award Winners in 15 Categories
The 2026 SEMA Show New Product Awards honor 45 aftermarket products, offering a preview of the trends shaping customization in…
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Classic Recreations Debuts Carbon-Fiber ’67 Shelby GT500 at SEMA Show
The brand’s first SEMA appearance under Velocity ownership gives the aftermarket its first look at the reborn Classic Recreations…
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Oracle Lighting To Present 2026 Partner Awards at SEMA
Six awards recognize the distributors, resellers & creators driving growth across the Oracle Lighting network…
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CSR2 Returns as SEMA Show Gaming Partner for Third Year in a Row
A mobile racing game renews its SEMA Show partnership to bring the Battle of the Builders winner & select builds…
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Austin Hatcher Foundation To Debut Factory Five Mk5 Roadster at SEMA Show
Kids affected by childhood cancer & their siblings helped build the foundation’s latest roadster, bound for Las Vegas and then…
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Meguiar’s SEMA Show Outdoor Booth To Feature Four Custom Builds
Celebrating 125 years, the company will showcase its 2027 product range alongside the builds, including two public debuts…
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TMI Products Returns to 2026 SEMA Show With 5th Annual TRIM Awards
Ten award categories recognize the builders, fabricators & designers behind the best custom automotive interiors at this year’s show…
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Dana To Showcase Off-Road Drivetrain Engineering at 2026 SEMA Show
Two custom off-road Jeep builds, an interactive remote-control course & behind-the-scenes videos highlight the drivetrain supplier’s booth…
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Holley To Make Product Announcements & Bring Automotive Icons to the SEMA Show
In addition to showcasing four builds across consumer verticals, the company will hold its first in-booth press conference & host…
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Astemo Expands Aftermarket Portfolio, Debuts Off-Road Shock Line at SEMA
Latest product investments & launch of a new performance shock category reinforce company’s commitment to aftermarket, performance & powersports segments…
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LIQUI MOLY Heads Back to the ’80s at AAPEX & SEMA 2026
The lubricant maker will debut a new program for quick lube operators & display retro race builds across both Las…
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Mopar To Showcase Limited-Edition ’27 Dodge Charger Package at SEMA Show
Featuring exclusive performance upgrades, the 90th anniversary package debuts at the Mopar NHRA Las Vegas Nationals before heading to SEMA…
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Shopmonkey, Turn 14 Distribution Announce Integration Partnership
Real-time inventory, pricing & ordering from a major performance distributor will come to shop management software in early 2027…
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Holley, Amotiv Collaboration Targets North America, Australia & New Zealand
Partnership launches with Flowmaster Engineered by Ryco Performance Oil Filters, extending Holley’s Flowmaster brand into a new product category…
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GEN-Y Hitch To Bring Heavy-Duty Towing Solutions to 2026 SEMA Show
Dealers & distributors can explore American-made towing products, a new product preview & a viral buggy build at the company's…