A new SEMA Show exhibit will highlight future vehicle propulsion technology, show organizers announced.
The SEMA FutureTech Studio, new for the 2023 SEMA Show, will give attendees an opportunity to learn about what the future of vehicle propulsion may look like, organizers said, and will be part of the new EV and Future Propulsion section that evolved from the SEMA Electrified exhibit at recent SEMA Shows.
“The automotive aftermarket has always been at the forefront of vehicle innovation and technology, and this new section will help showcase how our industry is leading the way in the creation of new engine and fuel options,” said Tom Gattuso, SEMA vice president of Events. “The FutureTech Studio is a visionary space designed to inspire and support innovation across all segments and vehicles.”
Through various spotlights and showcases, the exhibit will feature parts and equipment that cater to the new technology, as well as vehicles that will highlight how these are employed, SEMA Show officials said. The exhibit will also include a SEMA Education stage, named FutureTech LIVE, where industry leaders will discuss different propulsion technology, including EV, hybrid, hydrogen, alternative fuels, and other advancements in technology.
Additionally, the new EV and Future Propulsion area will include more than 15 exhibitor booths showcasing parts and tools, and over 75 vehicles will help highlight the future of automotive innovation.
“The FutureTech Studio will help attendees understand what’s happening in the industry and how the industry is already pushing the creative envelope with new innovations, parts, and services,” said Luis Morales, SEMA Director of Vehicle Technology. “The EV & Future Propulsion section embodies our commitment to featuring the latest and future trends at the SEMA Show, and it is a testament to SEMA’s dedication to helping the community remain at the forefront of technological advancements.”
The 2023 SEMA Show is scheduled for Oct. 31-Nov. 3 at the Las Vegas Convention Center.