Features
The latest feature articles about the automotive aftermarket from THE SHOP.
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Featured Product: Eibach PRO-TRUCK Reservoir Shocks
Eibach PRO-TRUCK Reservoir Shocks are the newest addition to Eibach’s selection of off-road performance dampers. From hardened nitro-steel piston rods, to…
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GMC Reveals New Sierra 1500 AT4X AEV Edition
The pickup is equipped with a full slate of off-road accessories, including steel front and rear bumpers, boron steel skid…
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Featured Product: KONI Performance Adjustable Shocks
KONI Sport Adjustable Shock Absorbers, on sale now for a limited time, are the industry leader for user-adjustable rebound damping,…
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How to Upsell a Truck Shell for 3 Types of Consumers
These simple ideas will help an unsure customer find the best fit for their vehicle...
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Featured Product: 2018-2022 Crosstrek Revo Rock Sliders from Body Armor 4×4
Body Armor’s Revo Rock Sliders for the 2018-2022 Crosstrek are designed to provide added protection between your vehicle and obstacles…
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From the Mag: Reversing Course
Making money during the chip shortage…
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Jeep Introduces ‘Freedom Package’ for Wrangler, Gladiator
The military-themed package includes exclusive badging, body-color fender flares, winch-capable steel front bumper, American flag decals and more…
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Acura Previews TLX Type S PMC Edition
Built at Acura’s Performance Manufacturing Center, the special edition sedan includes NSX-inspired features, materials and more…
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Featured Product: LIQUI MOLY Motor Oil for German Imports
For German imports, motor oil is like a fluid spare part that needs to fit precisely to the specific engine…
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MSHFA Adding Recreation of Pioneering Pontiac
The Pontiac Super Duty Tempest won the 1963 American Challenge Cup at Daytona and served as a precursor to the…
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From the Mag: Dealerships and Beyond – Part II
More strategies for strengthening today’s restyling business…
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Ford Celebrates F-Series Anniversary with F-150 Heritage Edition
Available on XLT series F-150 trucks, the Heritage Edition offers a modern take on 1970s and ’80s two-tone exterior paint…
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Crossing Over: Towing Market Proves Promising
Often discussed alongside RV, the towing category is a proven source of reliable revenue for the automotive aftermarket. SEMA data…
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Key Performance Indicators Report — June 2022
THE SHOP created the Key Performance Indicators Report to provide shop owners with valuable economic and industry data in an accessible,…
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KPI — June 2022: The Brief
Consumers continue to be discouraged by rising inflation, while business owners struggle with unfilled positions and supply chain disruptions…