Wheels & Tires
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News
Yokohama Tire Details 2023 PPIHC Efforts
Yokohama Tire will field 27 drivers in multiple divisions during the 101st Pikes Peak International Hill Climb, which takes place…
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Features
Tire Data: Where the Rubber Meets the Road
This article originally appeared in the July 2023 issue of THE SHOP magazine. By Lukas Kinigadner Nearly 4-in-10 U.S. drivers…
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News
Yokohama Tire Returns as Exclusive Nitrocross Tire Supplier
Yokohama Tire is returning as the Official Tire Supplier of Nitrocross (formerly Nitro Rallycross), the tire manufacturer announced. During the…
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News
Firestone Uses Recycled Plastic in Indianapolis 500 Tires
As the exclusive tire supplier of the NTT IndyCar Series, Bridgestone and Firestone have incorporated recycled butadiene, a substance produced…
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News
Turn 14 Distribution Adds BFGoodrich to Line Card
Performance parts distributor Turn 14 Distribution has expanded its range of tires with the addition of BFGoodrich to its line…
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News
Yokohama Tire Celebrates NORRA Mexican 1000 UTV Class Win
Yokohama Tire is celebrating after Team Yokohama driver Kristin Matlock secured victory in the UTV class at the Yokohama NORRA…
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News
Turn 14 Distribution Adds Michelin to Line Card
Performance parts distributor Turn 14 Distribution has expanded its tire selection by adding Michelin to its line card, the company…
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News
Yokohama Tire to Present Customized EV Section at Electrify Expo
Yokohama Tire has been named presenting sponsor of the Electrify Showoff at this year’s Electrify Expo event series, the company…
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News
THE SHOP Accepting Submissions for Made in the USA Product Section
THE SHOP is now accepting press releases for its Made in the USA new product section, coming up in the…
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News
Survey: Consumer EV Interest Continues to Grow
The electric vehicle (EV) market in the U.S. is continuing to grow, according to new data from Hankook Tire’s Gauge…
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News
Bring a Trailer Partners With Michelin
Automotive auction platform Bring a Trailer (BaT) has partnered with Michelin, the global tire and mobility company, to create product…
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News
Tread Lightly! Continues BFGoodrich-Backed Trail Grant Program
Tread Lightly!, a nonprofit dedicated to promoting responsible outdoor recreation, is embarking on its third year of awarding grants through…
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News
Hankook Completes First Leg of Cross-Country EV Tour
Hankook Tire has successfully completed the first leg of a cross-country tour in an all-electric Volkswagen ID.4 on Hankook tires,…
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News
Goodyear Reveals Commemorative Tire for Darlington NASCAR Race
In celebration of Goodyear’s 125th anniversary this year, The Goodyear Tire & Rubber Company is using a special sidewall logo…
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News
Yokohama Sells Friend Tire to Southern Tire Mart
Yokohama Corporation of North America (YCNA) is selling Friend Tire Company (FTC), a wholly-owned subsidiary of YCNA, to Southern Tire…