Yokohama Tire to Support Forsberg Racing’s NORRA 500 Effort

Yokohama Tire is supporting three-time Formula Drift Champion Chris Forsberg and Forsberg Racing at the upcoming NORRA 500, the tire manufacturer announced.

The Yokohama/Forsberg Racing Off-Road partnership kicks off at the Yokohama NORRA 500, Oct. 19-22. Forsberg will compete with Team Yokohama member Leticia Bufoni in a production-class 2023 Nissan Frontier PRO-4X modified with all-new NISMO off-road parts on GEOLANDAR M/T G003 tires, the team said.

“Transitioning from drift to dirt with Yokohama’s GEOLANDAR tires, paired with rugged all-new NISMO Off-Road parts and a Nissan Frontier is a thrilling new chapter,” said Forsberg.”

Off-road equipment on the race truck includes:

  • NISMO Off-Road lift kit and high-performance suspension kit
  • NISMO Axis Truck Beadlock 17-inch wheels with Yokohama GEOLANDAR M/T G003 tires
  • NISMO Off-Road lighting upgrades
  • NISMO Off-Road rock sliders
  • NISMO Forsberg Racing-designed graphics package

“Chris is such a talented driver,” said Andrew Briggs, Yokohama Tire’s vice president of marketing and product management. “Being part of this off-road effort along with his other partners like Nissan and NISMO Off-Road is a powerful combination. Yokohama and Nissan are two iconic Japanese companies who share a rich motorsport history, so it’s really exciting to be able to collaborate with them on this program. We look forward to conquering the Yokohama NORRA 500 together.”

Yokohama is also serving as the title sponsor of the Yokohama NORRA 500, the company said. The two-day race runs from Ensenada, Mexico, to San Felipe.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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