Landsail Tires Showcases 2023 VW ID. Buzz Cargo Van at SEMA Show

In its first appearance at the 2023 SEMA Show–and in the U.S.–Landsail Tires debuted its VW ID. Buzz Cargo Van build at the Sentury Tires booth, the company announced.

The ID. Buzz is Volkswagen’s brand new all-electric cargo van that is currently only available in European markets, the company said. Featuring Landsail Tires and aftermarket support from partners Rotiform and H&R, the van was on display at the SEMA Show in the Sentury Tire Booth No. 44071 in the South Hall.

“Sentury envisioned it as a perfectly sized Performance Tire Delivery Van, featuring the RapidDragon racing tire, which Landsail fitted at the front in a 235/45R21 and 265/40R21 in the rear, for a staggered set up,” said builder Jamie Orr.

The build–the only Volkswagen Cargo Van appearing at the SEMA Show–also features a custom wrap designed by 7SG with GR Wraps performing the wrap installation, one-off Rotiform 21-inch STL forged alloy wheels, H&R Street Performance coil overs and a Thule Caprock Rack. The vehicle was transported here from Germany, especially for the show, and will return to Germany for future parts and delivery work at the Auto Ōstringer dealership.

“We asked Jamie if a Buzz would be possible for the show this year and he called us 15 minutes later to say he had secured the Buzz Cargo,” said Maxwell Wee, executive vice president for Sentury Tire. “The result is what you’ll see here at our booth.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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