The Wheel Group Plans Expanded SEMA Show Presence

The Wheel Group Plans Expanded SEMA Show Presence | THE SHOPThe Wheel Group (TWG), a manufacturer and distributor of automotive wheels, tires and vehicle accessories, is expanding its presence and involvement at the upcoming 2023 SEMA Show, the company announced.

The Wheel Group and its brands Body Armor 4×4 and Tuff Stuff Overland will exhibit in two different booths, with nearly two dozen custom vehicle builds on display, the company said.

The Wheel Group will also host two official press conferences for vehicle debuts and new product announcements. The first press conference will take place at The Wheel Group booth no. 44037 in South Hall on Nov. 1, at 11:30 a.m. and will be followed by a second press conference at the Body Armor 4×4 and Tuff Stuff Overland booth no. 58099 in West Hall on Nov. 1, at 2 p.m.

Following these announcements, Tuff Stuff Overland will host an autograph signing with television star and off-road racer Martha Tansy, the company said. Additionally, the Wheel Group will have more than 40 new products on display at the New Product Showcase and 20 custom vehicle builds throughout the show, ranging from overland builds to hand-built hot rods, and is a sponsor of the SEMA Banquet.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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