The Wheel Group Appoints New Amp Tires Brand Manager

The Wheel Group Appoints New Amp Tires Brand Manager | THE SHOPThe Wheel Group has appointed Mena Shenouda as its new brand manager for Amp Tires, the company announced.

Shenouda has previous tire industry experience with Yokohama Tire Corporation, where he played a pivotal role in the Yokohama ADVANTAGE Associate Dealer Program, the company said. He later served as strategic planning leader at Nitto Tires where he was part of the team responsible for augmenting, promoting and managing the Nitto Enthusiast Circuit Associate Dealer Program.

“With a proven track record in programmatic excellence and valuable experience in the tire industry, Mena is positioned to spearhead Amp Tires’ growth and innovate dealer programs,” the company said in a statement announcing the appointment. “Mena’s career showcases him as a strong communicator with exceptional project management skills, robust analytical abilities, and programmatic expertise.  His professional history demonstrates his ability to leverage analytical and research capabilities to craft actionable insights and develop strategic plans.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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