Yokohama Tire Renews Porsche Sprint Challenge Title Sponsorship

Yokohama Tire has renewed its partnership with the United States Auto Club (USAC) as the official tire partner and presenting sponsor for the USAC-sanctioned Porsche Sprint Challenge North America and USA West by Yokohama for the 2024 season, the company announced.

The company will mark its fourth consecutive season as a sponsor of the series.

Yokohama’s ADVAN A005 racing slicks and ADVAN A006 rain tires will continue to be the spec tires for the one-make series, which will feature 14 rounds at seven tracks on the North America schedule next season, series officials said. The USA West schedule features 12 rounds at six different tracks.

“Looking forward to starting another exciting season of highly competitive racing with USAC,” said Andrew Briggs, Yokohama Tire’s vice president of marketing & product management. “The Porsche Sprint Challenge North America and USA West by Yokohama have been a major success. We’re excited and honored to continue this thriving partnership and have our ADVAN race tires once again play a major part of the action.”

“We’re thrilled to announce the expansion of our partnership with Yokohama, reaffirming their ongoing commitment to the Porsche Sprint Challenge North America and USA West programs,” said USAC President Kevin Miller. “Our one-make championships have experienced significant growth over the past three years, largely due to the strong partnership between Yokohama and USAC and our joint focus on providing a competitive racing series and value to our customers.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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