Yokohama Tire Named Official Partner of Tread Lightly!

Yokohama Tire Named Official Partner of Tread Lightly! | THE SHOPYokohama Tire is now an official partner of Tread Lightly!, the U.S-based nonprofit organization dedicated to promoting responsible outdoor recreation through stewardship and educational programs, the company announced.

“We’ve been a huge participant of off-road activities via motorsports and our GEOLANDAR line of tires,” said Alan Holtschneider, Yokohama’s director of marketing. “That’s why Tread Lightly!’s staunch belief in ‘Protecting the Fun’ completely aligns with our values. Yokohama fully supports Tread Lightly!’s ongoing mission to protect off-road trail access and public lands.”

Yokohama will assist Tread Lightly!’s efforts with forest clean-ups, building infrastructure, trail remediation and major off-road post-event clean-ups, the company said.

“Without this help, these would have likely had to be torn down in a few years, but the effort Tread Lightly! took in this section will reestablish a 20-mile loop in the forest roads and restore a section that’s in danger of closure due to a washout,” Holtschneider said.

“Thank you to Yokohama Tire for partnering with Tread Lightly! to protect the adventure,” said Matt Caldwell, Tread Lightly!’s executive director. “We were thrilled to kick off this partnership in the Shawnee National Forest and look forward to getting more work done to conserve the trails and public lands we all use and enjoy.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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