Universal Technical Institute has made two additions to its leadership team, the technical training provider announced. Bart Fesperman has joined the company in the newly created role senior vice president-chief commercial officer (CCO), while Sonia Mason has been named senior vice president-chief human resources officer. Both report to Jerome Grant, UTI’s CEO. “These exceptional additions… Continue reading Universal Technical Institute Adds to Leadership Team
Tag: Shop Management
Garage Gurus Reopening All In-Person Training Locations
Garage Gurus, an automotive technician training and support platform from DRiV, has reopened all its in-person, hands-on training locations throughout the United States. This includes its Mobile Automotive Training Center (MATC), which is on the road this week with its first series of training sessions for customers in Maine and New Hampshire. The relaunched program… Continue reading Garage Gurus Reopening All In-Person Training Locations
Why Small Businesses Could Benefit from the Launch of Facebook Shops
A new service from Facebook and Instagram, called Facebook Shops, aims to provide a new online retail option for small businesses. The service allows businesses to set up free online storefronts on both social media platforms. According to eMarketer, there’s a significant portion of consumers who have never purchased anything from social media, but a… Continue reading Why Small Businesses Could Benefit from the Launch of Facebook Shops
Key Performance Indicators Report — July 2020
A comprehensive source for industry insights, exclusive interviews, new and used vehicle data, manufacturing summaries, economic analysis, consumer reporting, relevant global affairs and more…
KPI — July: The Brief
Despite some upward trends, there is still division between those who expect a quick recovery and those who believe the U.S. is on the path to a depression…
KPI — July: State of Business — Automotive Industry
The aftermarket remains hopeful that the recession hit its lowest point in mid-April…
KPI — July: State of the Economy
Getting COVID-19 under control could ease unemployment and help consumers regain confidence…
KPI — July: Consumer Trends
Widespread resurgence of COVID-19 has reversed the positive trend in consumer sentiment…
SEMA Launches ‘Shifting Gears’ Webinar Series
SEMA Education is kicking off a new series of webinars, titled “Shifting Gears: Back to Business,” focused on helping aftermarket businesses reopen with confidence, the organization announced. Beginning Aug. 5, the four-part special will concentrate on tactics and concepts that will help businesses emerge from the current economic downturn stronger and more intentional than ever.… Continue reading SEMA Launches ‘Shifting Gears’ Webinar Series
Driving Digital Commerce with Content Marketing
eMarketer is hosting a virtual panel that will discuss how to drive digital commerce with content marketing, the company announced. Scheduled for July 30 at 9 a.m. PT, a panel of experts will share tips for using content to grow eCommerce business. Other topics include: Content strategies to maximize your customer lifetime value How to… Continue reading Driving Digital Commerce with Content Marketing
Webinar Covering PPP Loan Forgiveness Application
The National Federation of Independent Business is hosting a webinar on applying for Payroll Protection Program loan forgiveness on Wed., July 22 at 12 p.m. ET, the organization announced. NFIB’s PPP experts, Beth Milito and Holly Wade, will give a live, line-by-line demonstration on filling out the PPP loan forgiveness application followed by a Q&A… Continue reading Webinar Covering PPP Loan Forgiveness Application
How to Get New Customers Using Automotive Video Marketing
If you think YouTube and Instagram are just for 20-something beauty bloggers and influencers, think again. Over 40% of auto shoppers use video to narrow down their options and ultimately choose what they purchase. With the right automotive video marketing tactics behind you, you can capture a new audience, show off what’s great about your… Continue reading How to Get New Customers Using Automotive Video Marketing
Tuffy Security Products Partners with Buy It Installed Program
Tuffy Security Products is now offering customers professional installation through a new partnership with Buy It Installed, the company announced. When purchasing secure vehicle storage products at Tuffyproducts.com, customers can click the Buy It Installed button during the check-out process to receive convenient installation of their purchase by a certified professional craftsman. After a purchase… Continue reading Tuffy Security Products Partners with Buy It Installed Program
From the Mag: Just Fix It!
With a seasoned crew and plenty of product knowledge, ‘repair’ doesn’t have to be a dirty word…
Webinar to Examine Customer Experience During Pandemic
A webinar from eMarketer will examine the state of customer experiences in 2020 and how the COVID-19 pandemic has changed them, the marketing research firm announced. Scheduled for July 16 at 2 p.m. ET, the webinar will cover how marketers have created consistent experiences across channels, as well as new approaches to customer experience required… Continue reading Webinar to Examine Customer Experience During Pandemic