Performance
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News
Royal Purple Returns as Official Oil of Formula DRIFT
The synthetic lubricant brand will also sponsor driver Dylan Hughes for his sophomore season in the series...
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Features
Capitalizing on Growing eCommerce Sales
For aftermarket professionals accustomed to in-store experiences, navigating the transition to digital commerce requires not only a change in perspective…
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News
McLeod Racing Partners with Import Drag Race Champion Ricky Silva
Ricky Silva will be piloting his 1997 Honda Civic with a commemorative 50th Anniversary McLeod Racing wrap for the 2021…
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News
CTech Develops 3D-Printed CO2 Car Student Challenge
CTech and curriculum provider STEM101 will supply materials for the ‘Air Drag Challenge’ to middle and high school classrooms…
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News
ATI Performance Products Names New Chief Transmission Technology Officer
ATI Performance Products (ATI) has appointed Vince Fourcade to the position of Chief Transmission Technology Officer...
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News
ACL Bearings Renews Sponsorship of Pat Musi Racing Engines
The ACL logo will also be prominently featured on each car driven by Lizzy Musi...
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News
SAFE Antifreeze Announces Apdaly Lopez Motorsports Sponsorship
Apdaly Lopezwill is now a brand ambassador for SAFE Antifreeze...
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News
BluePrint Engines-Powered Vehicles Cross Block at Barrett-Jackson Scottsdale Auction
Four vehicles powered by BluePrint Engines crate engines and parts crossed the block at this year’s Barrett-Jackson Scottsdale auction...
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Features
Bronco Partners with Off-Road Aftermarket Companies
RTR Vehicles, ARB 4x4 Accessories and 4 Wheel Parts are all currently developing parts and accessories for the two- and…
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News
SCCA Launches Endurance Racing Program
The program will kick-off with the SCCA Endurance Team National Championship, a 20-hour race at Sebring International Raceway…
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News
KYB Recognized by APA as Outstanding Marketing Partner
KYB was named as the Automotive Parts Associates (APA) Outstanding Marketing Partner for 2020...
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News
Sweener Joins MyRacePass as Director of Advertising Sales, Business Development
Jim Sweener has joined the MyRacePass team as the director of advertising sales and business development...
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News
Keystone Automotive Operations Wraps Up BIG Show
The two-day in-person event was followed by a weeklong Virtual BIG Show...
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News
ROUSH Performance Launches Mustang iRacing Series
Sim racers, including ROUSH Fenway Racing NASCAR drivers Ryan Newman and Chris Buescher, will compete virtually in the 635-horsepower Supercars…
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News
Lucas Oil Extends Title Sponsorship of Grr Racing
Lucas Oil will serve as the title sponsor for Grr Racing owner Michele Abbate during the 2021 Trans Am West…