VP Racing Fuels will provide fuel to the series’ fleet of racecars, which will be piloted by a driver lineup from an array of motorsports backgrounds. VP Racing Fuels will also supply its Stay Frosty Performance Coolant and 622 Racing Brake Fluid, along with its Power line of appearance products.
“This partnership with SRX strengthens our commitment to motorsports while showcasing our line of retail products,” said Bruce Hendel, vice president of North American sales – race fuel and consumer products for VP Racing Fuels. “We aim to meet the needs of racers and consumers alike, and SRX provides an excellent platform to reach both of these groups with compelling, primetime events on CBS.”
The purpose-built racecars are designed by NASCAR Hall of Fame crew chief and team owner Ray Evernham. Each is powered by an Ilmor-built 396 V8 engine making 700 horsepower and 530 ft-lb of torque.
“We needed a fuel formula that delivered both horsepower and reliability, and we’ve got it with VP Racing Fuels,” Evernham said. “VP Racing Fuels is synonymous with motorsports and for good reason. They’ve been at this for more than 45 years and have powered champions in all forms of racing and just about any environment you could imagine, from pavement and dirt tracks to airplane and boat racing. VP Racing Fuels’ versatility makes it a great fit for SRX.”