Off Road Warehouse (ORW), an off-road accessory retailer and installer, has announced the hiring of Glen Kukula as its new vice president of merchandising. Kukula brings over 20 years of industry experience including at Transamerican, where he managed key merchandise categories and was critical in the resurgence of the Smittybilt brand to prominence, the company said. Kukula previously spent time at APC and Stillen products.
Kukula’s responsibilities will include oversight of all aspects of merchandise and inventory management at the retailer and will interface with the product lines that ORW represents with the goal of further enhancing those partnerships, the company said. He will also be a member of the executive team helping guide overall strategy and business decisions.
“I am really excited to have Glen join the ORW team. I have worked closely with him in the past and I know he will be a huge asset to us going forward,” said ORW President Greg Adler. “His experience and knowledge in the industry are hard to find. He knows the products that off-road customers are looking for and his enthusiasm will fit right in with our great team at ORW.”