Category: News

News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.

SEMA Names New VP of Product Development, OEM Relations

The Specialty Equipment Market Association (SEMA) has named Mike Mohacsi as its new vice president of product development and OEM relations, the organization announced. In his new role, Mohacsi will oversee the SEMA Garages in Diamond Bar, California, and Detroit, Michigan. Mohacsi brings 30 years of experience in the automotive/powersports industry, including product development, testing,… Continue reading SEMA Names New VP of Product Development, OEM Relations

Wrapmate Completes Majority Investment in Wrapify

Wrapmate, an online platform for buying and selling wraps, has completed a majority investment in Wrapify, a marketing advertising agency that wraps rideshare vehicles, the companies announced. The investment aims to allow the companies to provide for customers more effectively, the companies said, while also supporting a combined network of nearly 2,000 car wrap installers.… Continue reading Wrapmate Completes Majority Investment in Wrapify

UNOH, Garage Gurus Renew Support of US Auto Tech National Championship

The University of Northwestern Ohio (UNOH) and Garage Gurus have renewed their support of the U.S. Auto Tech National Championship (USATNC), which will return for its third year in 2023, contest officials announced. The competition offers two ways to enter. The first is the virtual Driven to Win quiz, where participants can test their total… Continue reading UNOH, Garage Gurus Renew Support of US Auto Tech National Championship

Turn 14 Distribution Adds Project X Offroad to Line Card

Performance parts distributor Turn 14 Distribution has added Project X Offroad and its lineup of truck and Jeep products to its line card, the company announced. “Project X Offroad is innovating unlike anyone else in the off-road segment, and Turn 14 Distribution is thrilled to partner with the company to help expand its reach. The… Continue reading Turn 14 Distribution Adds Project X Offroad to Line Card

KYB Americas Names New Product Manager

KYB Americas has promoted Guna Sathyamurthy to product manager for the U.S. and Canada, the company announced. Sathyamurthy started with KYB after college and has proven his ability to help set priorities and provide quality validations for KYB product offerings, the company said. In his previous role as assistant product manager, Sathyamurthy’s focus has been… Continue reading KYB Americas Names New Product Manager

PPG Launches Joint Paint Films Venture

PPG is launching a new paint and clear film solution for automotive and industrial customers through PPG Advanced Surface Technologies, a new joint venture formed with entrotech, the company announced. PPG will retain a majority stake in the joint venture, the company said. Specific financial and ownership terms were not disclosed. “This joint venture will… Continue reading PPG Launches Joint Paint Films Venture

BILSTEIN Celebrates NORRA Mexican 1000 Class Win

BILSTEIN is celebrating the success of BILSTEIN-sponsored racers at the 2023 Yokohama NORRA Mexican 1000 earlier this month, the company announced. Using BILSTEIN shocks, Pajaro Loco Racing finished first in the Challenger Class and 57th overall with a time of 23 hours and 28 minutes. With their vintage 914 Porsche, built in 1983, teammates alternated… Continue reading BILSTEIN Celebrates NORRA Mexican 1000 Class Win

Beth Skove Joins AACF Board of Trustees

The Automotive Aftermarket Charitable Foundation (AACF) has announced the election of Elizabeth (Beth) Skove to its board of trustees. Skove is senior marketing manager at Myers Industries and Myers Tire Supply. “Beth’s diverse background and extensive experience in the aftermarket will undoubtedly enrich our board discussions and bring valuable insights to our decision-making processes” said… Continue reading Beth Skove Joins AACF Board of Trustees

Tint World Appoints New Chief Investment Officer

Tint World Automotive Styling Centers has named Jonathan Norman the company’s new chief investment officer, the company announced. In his new role, Norman will lead Tint World’s investments and oversight of the company’s future financial health, the company said. “Jonathan has a demonstrated track record of driving growth, and his critical financial expertise supports Tint… Continue reading Tint World Appoints New Chief Investment Officer

MAHLE Aftermarket Renews Sponsorship of Melanie Salemi

MAHLE Aftermarket has renewed its sponsorship with drag racer Melanie Salemi, of Melanie Salemi Motorsports, for the 2023 season, the company announced. The agreement includes serving as a sponsor with the Professional Drag Racers Association (PDRA) Pro Modified racecar series. In addition, Salemi be a contributor to the Team MAHLE engine parts test team. 2023… Continue reading MAHLE Aftermarket Renews Sponsorship of Melanie Salemi

Oracle Lighting Names New Senior Sales & Marketing Manager

Oracle Lighting has promoted Melissa “Missy” Parker-Boudreaux to senior sales and marketing manager, the company announced. “In my time at Oracle Lighting, I have seen this company grow exponentially while winning numerous local and national industry awards because of our dedication and passion,” said Parker-Boudreaux, who has been with Oracle Lighting since 2011, most recently… Continue reading Oracle Lighting Names New Senior Sales & Marketing Manager