Lippert Previews SEMA Show Builds

Lippert Components will have four truck builds on display at the 2023 SEMA Show, the company announced, each with differing applications to showcase its Ranch Hand, CURT, ARIES, LUVERNE and UWS brands. Located in the Lippert booth (#55103), the four distinct build themes include the Overlander, which comes as an outfitted Ford Ranger, the Street… Continue reading Lippert Previews SEMA Show Builds

Aldan American Launches Redesigned Website

Aldan American has launched a redesigned website, the company announced. The new site (www.AldanAmerican.com) features a modern design, improved search functionality, updated product pages, and a streamlined shopping experience, while improving access to information for customers and distributors, the company said in a statement announcing the new website. The new website features a modernized look… Continue reading Aldan American Launches Redesigned Website

HPD Rebrands to Honda Racing Corp. USA

Honda Performance Development (HPD), the Santa Clarita, California-based performance division of Honda America, will become Honda Racing Corporation USA (HRC US) starting with the 2024 motorsports season, the company announced. The change aligns the company with its Sakura, Japan-based counterpart, Honda Racing Corporation, and will allow HRC US to play an larger role in Honda’s… Continue reading HPD Rebrands to Honda Racing Corp. USA

Lime Rock Park Creates Online Vehicle Marketplace

Lime Rock Park is partnering with HK Motorcars to launch Lime Rock Classifieds, an online vehicle marketplace, the track announced. The online platform will offer an HK Motorcars curated selection of race cars, sports cars, collector cars and daily drivers around the New England area as well as consignments from across the United States, track… Continue reading Lime Rock Park Creates Online Vehicle Marketplace

Hot Shot’s Secret Winter Defense Fuel Booster Wins Award

Hot Shot’s Secret EDT+ Winter Defense fuel booster has won a MOTOR Top 20 Award for 2023, parent company Lubrication Specialties announced. The winners of MOTOR’s Top 20 Awards, an annual, online voting product competition, will be recognized at the 2023 AAPEX Show in Las Vegas. Lubrication Specialties Brand Manager Josh Steinmetz will accept the… Continue reading Hot Shot’s Secret Winter Defense Fuel Booster Wins Award

SEMA Releases Economic Impact Report

A new economic report distributed by SEMA highlights the impact that the specialty equipment aftermarket for motor vehicles has on America’s economy, the specialty aftermarket trade organization announced. SEMA commissioned the research, which was conducted by John Dunham and Associates and is based on 2023 U.S. economy data. The SEMA Economic Impact Report shows the… Continue reading SEMA Releases Economic Impact Report

MAHLE Aftermarket Renews Midnight Motorsports Sponsorship

MAHLE Aftermarket has renewed its sponsorship of the Midnight Motorsports pulling team of Sidney, Illinois, the company announced. Pro Pulling League 2WD Truck Championship drivers and brothers, Jeremy and Jared Nelson, along with their wives, Misty and Bethany, own the Midnight Motorsports pulling team. The agreement includes brand support for the team’s Midnight Gambler Dodge,… Continue reading MAHLE Aftermarket Renews Midnight Motorsports Sponsorship

AirSept Diagnostic Tool Wins MOTOR Top 20 Award

The AirSept A/C Sight Glass Diagnostic Tool was selected for a MOTOR Top 20 Award for 2023, the company announced. In the MOTOR Top 20 Award competition, products are judged through an online voting system to determine the final twenty for recognition, competition officials said. Winners will be recognized during the 2023 AAPEX Show in… Continue reading AirSept Diagnostic Tool Wins MOTOR Top 20 Award

New SEMA Show Exhibit to Highlight Future Vehicle Propulsion Technology

A new SEMA Show exhibit will highlight future vehicle propulsion technology, show organizers announced. The SEMA FutureTech Studio, new for the 2023 SEMA Show, will give attendees an opportunity to learn about what the future of vehicle propulsion may look like, organizers said, and will be part of the new EV and Future Propulsion section… Continue reading New SEMA Show Exhibit to Highlight Future Vehicle Propulsion Technology

KYB Launches New Consumer Promotion

KYB Americas is launching a new customer promotion for the fall season, the company announced. The promotion offers a $50 Mastercard Gift Card rebate to consumers with the purchase of any two KYB struts and two KYB strut mounts, two KYB shocks, or two KYB Strut-Plus or Truck-Plus assemblies. The offer is available to consumers… Continue reading KYB Launches New Consumer Promotion

UAW Prepares to Expand Strikes

The United Auto Workers (UAW) union strike has halted production at plants in Michigan, Ohio and Missouri, and will announce strikes against more U.S. plants if no progress is made in negotiations, according to a report from Reuters. The ongoing strike is currently impacting plants that produce the Ford Bronco, Jeep Wrangler and Chevrolet Colorado,… Continue reading UAW Prepares to Expand Strikes

Women in Motorsports Hosting Fundraiser at VIR

Women in Motorsports North America (WIMNA) is hosting a fundraising dinner next month at Virginia International Raceway (VIR), the organization announced. Held in conjunction with the SpeedTour stop at VIR, the dinner is scheduled for Oct. 7 and will include remarks from Parella Motorsports executives Kim McCullough, CMO, and Tony Parella, CEO. Following dinner, Lyn… Continue reading Women in Motorsports Hosting Fundraiser at VIR

Turn 14 Distribution Adds SpeedStrap to Line Card

Performance parts distributor Turn 14 Distribution has expanded its selection of recovery and restraint straps by adding SpeedStrap to its line card, the company announced. “SpeedStrap recovery straps and tie-downs are a staple throughout the industry, heavily trusted by enthusiasts, and built with the highest quality. Turn 14 Distribution is excited to grow its partnership… Continue reading Turn 14 Distribution Adds SpeedStrap to Line Card

The Wheel Group Appoints New CFO

The Wheel Group (TWG), an aftermarket wheel, tire and automotive accessory supplier, has named Dean Rossi as its new Chief Financial Officer, the company announced. “Dean’s appointment marks an exciting new chapter for The Wheel Group,” said Wade Kawasaki, executive chairman of TWG. “We’re confident that his expertise will set the stage for unprecedented organic… Continue reading The Wheel Group Appoints New CFO

NACTOY Reveals Best Vehicles of 2024 List

The North American Car, Truck and Utility Vehicle of the Year (NACTOY) Awards organization has revealed its list of the best vehicles of 2024, the organization announced. The included vehicles are evaluated by 50 automotive journalists who write for a wide variety of print, online and broadcast media across the U.S. and Canada, and were… Continue reading NACTOY Reveals Best Vehicles of 2024 List