Ranch Hand Holding Giveaway for Community Workers Fighting COVID-19

Ranch Hand is a holding a product giveaway for workers currently fighting the COVID-19 pandemic. The company is currently accepting nominations of those who serve in their communities to win a Legend Series Grille Guard. The giveaway is open to doctors, nurses, first responders, teachers and other public workers. “Ranch Hand was founded on the… Continue reading Ranch Hand Holding Giveaway for Community Workers Fighting COVID-19

Keystone Automotive Compiling COVID-19 Resources

Keystone Automotive Operations is compiling resources to aid dealers attempting to navigate the COVID-19 pandemic, according to an email sent out to customers. The warehouse distributor has added a COVID-19 hub to its eKeystone website for dealers, which includes information on aid and assistance programs, including the recently passed CARES Act and its Paycheck Protection… Continue reading Keystone Automotive Compiling COVID-19 Resources

Hot Shot’s Secret Manufacturer Producing, Donating Hand Sanitizer

Lubrication Specialties Inc. (LSI), manufacturer of Hot Shot’s Secret performance oils and additives and other specialty lubrication products, has announced that it is redeploying a portion of the company’s Mt. Gilead, Ohio, manufacturing facility and headquarters to make alcohol-based hand sanitizer to assist with preventative care during the COVID-19 pandemic. “We are now able to… Continue reading Hot Shot’s Secret Manufacturer Producing, Donating Hand Sanitizer

Quadratec Hires Industry Veteran to Lead Wholesale Division

Quadratec, an independent Jeep aftermarket parts and accessories retailer, has announced the appointment of industry veteran Ray Weaver to oversee its wholesale division. “We are excited to welcome Ray to our team, as he brings strong leadership to our newly developed Wholesale Program,” said Quadratec CEO Ted Wentz III. “Our current and prospective customers will… Continue reading Quadratec Hires Industry Veteran to Lead Wholesale Division

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Pomona Dragstrip Used as Drive-Through Food Pantry

The Pomona, California, dragstrip known for being the home of the Lucas Oil NHRA Winternationals and the Auto Club NHRA Finals is serving a new purpose during the COVID-19 pandemic, hosting a drive-through food pantry on the first and third Wednesday of each month. Fairplex, the 487-acre facility that is home to the dragstrip, announced… Continue reading Pomona Dragstrip Used as Drive-Through Food Pantry

Mast Motorsports Acquires Magnitude Performance, Names New CEO

Mast Motorsports has acquired Magnitude Performance, the company announced. Jason Youd, founder of Magnitude Performance, will be named CEO of Mast Motorsports. Youd will manage all aspects of Mast Motorsports and will support Mast Powertrain as managing director. Magnitude Performance is a specialized product company that focuses on highly technical products and service for the… Continue reading Mast Motorsports Acquires Magnitude Performance, Names New CEO

BFGoodrich Tires Teams Up with Bass Pro Shops for High-Performance Fishing Shoe

BFGoodrich Tires, in association with Bass Pro Shops, has introduced a fishing shoe that offers performance inspired by tire technology.

BFGoodrich Tires –in association with Bass Pro Shops –has introduced a fishing shoe that offers performance inspired by tire technology. The World Wide Sportsman Grip Current shoe answers some of the toughest footwear challenges that fishing enthusiasts face, including traction on wet, slippery surfaces. “BFGoodrich is a brand that helps performance enthusiasts to do what… Continue reading BFGoodrich Tires Teams Up with Bass Pro Shops for High-Performance Fishing Shoe

API Develops New Motor Oil Performance Standards

Working with the auto industry, oil marketers, additive companies and others, the American Petroleum Institute (API) has developed new performance standards for motor oils. Modern cars, SUVs and pickup trucks offer sophisticated high-performance gasoline-powered engines which are more efficient, with many requiring low viscosity motor oil to meet the needs of vehicle manufacturers. This includes… Continue reading API Develops New Motor Oil Performance Standards

Carlisle Import & Performance Nationals Rescheduled

Due to the continued COVID-19 pandemic, Carlisle Events has postponed the Carlisle Import & Performance Nationals benefiting Driven to Cure until Aug. 14-16. The event was originally scheduled for May 15-17. The pre-registration date has also been pushed back to July 13. While the show has a new late summer date, it’ll maintain many of… Continue reading Carlisle Import & Performance Nationals Rescheduled

Utah Snowplows Utilizing New Blade Lighting Technology

UDOT utilizing AirelXL's AirBlade LED Strip

Utah Department of Transportation (UDOT) is now utilizing the AirBlade: a lighted green LED strip that contours to the shape of snowplow blade edges. “We developed the AirBlade as a tool to make drivers on the road aware of the blade position day and night and to enhance the safety of all on the roads,”… Continue reading Utah Snowplows Utilizing New Blade Lighting Technology

Car Audio Distributor Folds Amid COVID-19 Pandemic

Mobile electronics distributor Velocity Distributing has closed due to the COVID-19 pandemic, CE Outlook has reported. The Houston-based car audio start up was founded a year ago and carried brands such as Kenwood, eXcelon, Rockford, Scosche, Boss and more. “We had all the right brands but we were still in start up mode when this… Continue reading Car Audio Distributor Folds Amid COVID-19 Pandemic

Lucas Oil Expands eSports Involvement

Lucas Oil Products, the American-based manufacturer and distributor of performance additives and oils, has announced that it is expanding its presence in eSports as racing series across the country take the action online. Lucas Oil eSports will begin with a focus on the competition surrounding the Lucas Oil Late Model Dirt Series and the Lucas… Continue reading Lucas Oil Expands eSports Involvement

Renegade Race Fuels Launches Weekly Educational Tech Sessions

Renegade Race Fuels & Lubricants is launching a new weekly educational series available online for free, the company announced. The series will feature Renegade Race Fuels & Lubricants Founder, Toby Baptiste and Tech Director, Ron Finney, and cover a variety of topics related to race fuels and lubricants. New episodes will be released every Saturday… Continue reading Renegade Race Fuels Launches Weekly Educational Tech Sessions