Lucas Oil Expands eSports Involvement

Apr 6, 2020

Lucas Oil Products, the American-based manufacturer and distributor of performance additives and oils, has announced that it is expanding its presence in eSports as racing series across the country take the action online. Lucas Oil eSports will begin with a focus on the competition surrounding the Lucas Oil Late Model Dirt Series and the Lucas Oil Off Road Racing Series.

Lucas Oil has already enjoyed a partnership with iRacing through the Lucas Oil Off Road Racing Series. Several of the tracks and the series events can be utilized with the online platform. In fact, the 3/8 mile dirt oval track and the off-road track at Lucas Oil Speedway in Wheatland, Missouri, are scheduled to be scanned for future iRacing competitions.

“Lucas Oil has always tried to be on the cutting edge of all that it involves itself with and eSports is one of the new leading areas of development within racing,” said Morgan Lucas, senior V.P. of sales for Lucas Oil. “We have a great family of Lucas Oil supporters and that racing goes hand-in-hand with that. eSports is an important way for us to expand our exposure to new groups while creating a bond with our existing racing community.”

A series of races are currently being planned to create a sense of togetherness for the community of each of the series and events. Lucas Oil eSports will utilize the iRacing platform, which many racers currently use to hone their skills.

The first race for Lucas Oil eSports will be the Late Model Knoxville Nationals for the Lucas Oil Late Model Dirt Series. The event is scheduled for Friday, April 10 at 8 p.m. ET, and will be broadcasted on Lucas Oil’s Facebook page. The series team of MAVTV and Lucas Oil Racing TV commentators, Bob Dillner, James Essex and Dave Argabright, will call the action.

Several of the best Dirt Late Model racers in the country who compete in the Lucas Oil Late Model Dirt Series this year will take part in this challenge. They will face-off against others who will qualify through an “Open Race” format the day before the official event. An announcement of which drivers will participate will be coming soon.

“While we all try to do our part in making sure our country overcomes the virus, the anticipation for the Lucas Oil Late Model Dirt Series to resume action in 2020 is building,” said series director Rick Schwallie. “After successful Georgia and Florida Speedweeks, which saw impressive car counts, racers and fans now have the opportunity to build on that through series events within Lucas Oil eSports, and we are excited to have the Lucas Oil Late Model Dirt Series be a part of that.”

A full schedule for Lucas Oil Late Model Dirt Series, Lucas Oil Off Road Racing Series, and the legendary Lucas Oil Chili Bowl Nationals is coming soon.