BorgWarner has unveiled a new logo that aims to highlight its expansion into eMobility, the company announced. It ss the first time the logo has changed in over three decades. BorgWarner announced its Charging Forward strategy in March 2021 and is targeting at least 25% of its revenues from battery electric vehicles (EV) by 2025,… Continue reading BorgWarner Unveils New Logo
Category: News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
Austin Hatcher Foundation Adds New Racing-Focused Therapy Program
Backed by support from Hixon Motor Sports (HMS), the Austin Hatcher Foundation for Pediatric Cancer (AHF) is adding a new STEM-based program called “E-Racing” through its Industrial Arts Education Therapy division, the foundation announced. The E-Racing program aims to inspire children who have been affected by childhood cancer to take an interest in engineering, the… Continue reading Austin Hatcher Foundation Adds New Racing-Focused Therapy Program
KICKER to Debut New Demo Vehicle at Slamology
KICKER will be unveiling a new demo vehicle at the Slamology car audio event, the company announced. The KICKER-built car, the “Gates” Bronco, will make its debut at the 20th-anniversary event, scheduled for June 10-11 at Lucas Oil Raceway in Indianapolis. The Bronco, which pays homage to Alma Gates’ “Beast” Bronco from 20 years ago,… Continue reading KICKER to Debut New Demo Vehicle at Slamology
Bronco Partners With Wyoming Tourism Office for Adventure Travel Series
The Wyoming Office of Tourism has formed a new partnership with the Ford Bronco Wild Fund and Outside to create a new online video series, Wildly Wyoming, which will air on streaming services and Outside TV, the organizations announced. The five-episode series will showcase three groups of Team Bronco Ambassadors setting out on adventures across… Continue reading Bronco Partners With Wyoming Tourism Office for Adventure Travel Series
BendPak Expands Alabama Distribution Center
BendPak has opened a new 90,000-sq.-ft. building on its Alabama campus, nearly doubling the size of its East Coast logistics and distribution center, the company announced. The expansion has enabled the California company to increase its inventory capacity and call center staffing to provide faster order processing and shorter lead times for customers in the… Continue reading BendPak Expands Alabama Distribution Center
NFIB: Small Businesses Reporting Record Level of Job Openings
According to NFIB’s monthly jobs report, 44% of all owners reported job openings they could not fill in the current period, the organization announced. The percentage is down one point from April but still 20 points higher than the 49-year average reading, the organization said. The percent of owners reporting labor quality as their top… Continue reading NFIB: Small Businesses Reporting Record Level of Job Openings
Auto Care Association Now Accepting Award Nominations
The Auto Care Association is now accepting applications for its 2023 industry awards, the organization announced. The group is accepting nominations for the following awards: Impact Award – The Impact Award recognizes four aftermarket professionals under the age of 40 who have made outstanding contributions to the auto care industry. Auto Care Education Award –… Continue reading Auto Care Association Now Accepting Award Nominations
XOVERLAND Renews Travel Series, Film Festival
XOVERLAND has announced the location for the sixth season of its Apex Series, which will take place in southern Africa. In addition, the team has announced it will host the second XOVERLAND Film Festival and offer a full slate of new content in the coming year, the company said. For the sixth season of XOVERLAND’s… Continue reading XOVERLAND Renews Travel Series, Film Festival
iRacing Announces ‘e2Real’ Sim Racing Series
Top performers in the Prodigy Racing League will get a chance to compete in Radical SR1s at Atlanta Motorsports Park later this year…
AAPEX Releases Joe’s Garage Training Schedule
AAPEX–scheduled for Oct. 31 through Nov. 2, in Las Vegas–has released the schedule of technical and business management training for the 2023 AAPEX Show, organizers announced. Technical training topics include Advanced Driver Assistance System (ADAS) calibration, battery electric vehicle (BEV) and hybrid electric vehicle (HEV) services, electronification of the chassis, EVAP diagnostics, J2534 module programming,… Continue reading AAPEX Releases Joe’s Garage Training Schedule
Maxxsonics Launches Dealer Initiative
Maxxsonics is launching an all-new dealer initiative that will include new dealer perks and incentives, the company announced. “This is the most progressive independent specialist program Maxxsonics has ever had,” said Alden Stiefel, president of Maxxsonics. “The concept is simple: dealer profit is our focus. This is an exciting time, and I can’t wait to… Continue reading Maxxsonics Launches Dealer Initiative
Hypertherm to Exhibit at FABTECH 2023
Hypertherm Associates, a U.S.-based manufacturer of industrial cutting products and software, will be exhibiting at the upcoming FABTECH 2023, an exhibition for the fabricating, welding, and finishing industries. The company’s Hypertherm plasma and OMAX waterjet cutting technology brands will share a combined booth (Booth A4531) during the event at Chicago’s McCormick Place from Sept. 11-14.… Continue reading Hypertherm to Exhibit at FABTECH 2023
New Petersen Exhibit Highlights Collection ‘Crown Jewels’
The ‘Splendor and Speed’ exhibit includes numerous vehicles from the Petersen collection, as well as design models, concept art, rare film footage and other artifacts…
Tool Dealer Expo Exhibitors Plan Garage Equipment Giveaway
K-Tool International and Atlas Automotive Equipment are collaborating to give away a garage setup to a Tool Dealer Expo 2023 attendee, the companies announced. The Tool Dealer Expo 2023, which runs from June 9-10 in Orlando, Florida, provides attendees with a sneak preview of the exhibitors’ latest automotive products and equipment being introduced at the… Continue reading Tool Dealer Expo Exhibitors Plan Garage Equipment Giveaway
Tint World Opening Eighth North Carolina Location
Tint World Automotive Styling Centers is opening a new location in Fayetteville, North Carolina, the company announced. Tint World Fayetteville, owned by Shawn McMaster, Jaysen McMaster Foreman and Candi Krueger, will provide automotive aftermarket styling services for residents in the Fayetteville area, including service members stationed at Fort Bragg. “The three of us share a… Continue reading Tint World Opening Eighth North Carolina Location