Bronco Partners With Wyoming Tourism Office for Adventure Travel Series

Bronco Partners With Wyoming Tourism Office for Adventure Travel Series | THE SHOPThe Wyoming Office of Tourism has formed a new partnership with the Ford Bronco Wild Fund and Outside to create a new online video series, Wildly Wyoming, which will air on streaming services and Outside TV, the organizations announced.

The five-episode series will showcase three groups of Team Bronco Ambassadors setting out on adventures across Wyoming, the company said. On each route, teams will meet up with locals, guides and organizations that focus on access, preservation and stewardship. The Team Bronco Ambassadors will learn what is needed to care for Wyoming’s land and its people while competing in physical and Ford Bronco-based challenges, producers said. A total of $70,000 will ultimately be awarded by Bronco Wild Fund to charitable organizations, which will be announced at a later date.

“Wyoming is where bold, independent and curious spirits are encouraged to forge their own way to adventures both big and small,” said Diane Shober, executive director of the Wyoming Office of Tourism. “Bronco Wild Fund shares our commitment for protecting this last bastion of the West. We can’t wait to showcase the distinctive stories of those who live here, work here, or are simply drawn here to explore. It’s not for the faint of heart, but for the full of heart.”

“Bronco Wild Fund works to increase access, preservation, and stewardship of public lands and is proud to work with the Wyoming Office of Tourism to further our shared mission of connecting people to the outdoors, responsibly,” said Dave Rivers, enthusiast brand manager and BWF Advisory Council member. “The inclusion of our Team Bronco Ambassadors, who represent a collection of outdoor doers, seekers and athletes, ties the story together and further proves how Bronco is part of the adventures.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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