AAPEX Show Previews General Session Speakers

The 2023 AAPEX Show, scheduled for Oct. 31-Nov. 2 at the Venetian Expo in Las Vegas, Nevada, will offer two general sessions highlighting the latest aftermarkets trends, market research and insights, the organization announced. The first session, “Trends Impacting the North American Aftermarket,” will be held on Oct. 31, while “Aftermarket Outlook 2024,” will take… Continue reading AAPEX Show Previews General Session Speakers

THE SHOP Contributor to Host Digital Marketing Seminar at SEMA Show

THE SHOP magazine contributor Barry Alt, a digital marketer specializing in restoration, performance, race and restyling shops, will be hosting an educational seminar on digital marketing with colleague Dean Heckman at this year’s SEMA Show, Alt’s firm, Motorhead Digital, announced. Scheduled for Nov. 1 at 1 p.m. PT in Room N254, Alt’s presentation, titled “Your… Continue reading THE SHOP Contributor to Host Digital Marketing Seminar at SEMA Show

MAP Services Corp. Adds to Client Roster

MAP Services Corp. has added seven new brands in the automotive aftermarket and powersports markets to its client portfolio, the company announced. “As we wrap up 2023, a heartfelt thank you to our MAP clients for your steadfast loyalty. Your trust fuels us, and in 2024, anticipate even bigger and better advancements.” said David Portugal,… Continue reading MAP Services Corp. Adds to Client Roster

Your Shop’s First Impression

A potential customer will place some level of judgement on the first impression made by your business exterior.

This article originally appeared in the November 2023 issue of THE SHOP Magazine. Photos courtesy Prefix Corp. Sorry, but looks matter. Yes, it may be a bit politically incorrect these days, but I am mostly referencing your business. The reality is people do judge. When was the last time you made an assumption about someone… Continue reading Your Shop’s First Impression

Autoshop Solutions, Shop Boss Create Marketing ROI Dashboard

Autoshop Solutions, an automotive services-based digital marketing company, has partnered with Shop Boss, a provider of shop management software, to create a marketing return-on-investment dashboard for customers, the company announced. The ROI integration tool draws data from Shop Boss SMS into Autoshop Solutions’ dashboard, aligning marketing information with the repair orders from Shop Boss SMS,… Continue reading Autoshop Solutions, Shop Boss Create Marketing ROI Dashboard

Webinar to Cover Year-End Tax Planning

An upcoming webinar from the SCORE Association, an organization backed by the Small Business Administration, will highlight year-end tax planning and how it can help your bottom line, the organization announced. Scheduled for Oct. 24, the free webinar will cover the following topics: What’s new for your 2023 return Year-end actions to reduce your 2023… Continue reading Webinar to Cover Year-End Tax Planning