Maxxsonics is launching an all-new dealer initiative that will include new dealer perks and incentives, the company announced. “This is the most progressive independent specialist program Maxxsonics has ever had,” said Alden Stiefel, president of Maxxsonics. “The concept is simple: dealer profit is our focus. This is an exciting time, and I can’t wait to… Continue reading Maxxsonics Launches Dealer Initiative
Tag: Shop Management
AAM Group Launches Video Streaming Service for Resellers
The AAM Group has launched an all-new video streaming service, N-Store TV, available free to automotive aftermarket resellers affiliated with either the Performance Corner or Total Truck Centers program, the organization announced. N-Store TV is a playlist of informative and brief product videos produced by The AAM Group’s video marketing team, the group said. The… Continue reading AAM Group Launches Video Streaming Service for Resellers
Working With Influencers
Tips for how small businesses can use influencer marketing to boost their brand…
Common Features Missing From Shop Websites
Having the essential elements will ensure your website looks as professional as possible…
Key Performance Indicators Report — May 2023
Sponsored by Holley – A comprehensive source for industry insights, exclusive interviews, new and used vehicle data, economic analysis, consumer reporting, relevant global affairs and more…
KPI — May 2023: The Brief
Year-ahead expectations for the economy declined amid renewed concerns about the trajectory of the economy…
KPI — May 2023: State of Business
Supply disruption is projected to improve further but will remain an issue throughout 2023…
KPI — May 2023: Recent Vehicle Recalls
A roundup of recent manufacturer safety recalls…
KPI — May 2023: State of the Economy
Experts are hopeful the continued strength of the jobs market and signs of slowing inflation will ease market volatility in the coming months…
KPI — May 2023: Consumer Trends
Data indicates consumer spending is decreasing in the face of persistently high prices and rising interest rates…
Martin & Co. Celebrating 30th Anniversary in 2023
Martin & Company, a full-service marketing solutions firm specializing in automotive aftermarket brands, is celebrating its 30th anniversary in 2023 and marking the occasion with an accompanying 30th-anniversary promotion, the company announced. Established in 1993, Martin & Company is a marketing agency serving the specialty performance aftermarket and has partnered with many performance brands over… Continue reading Martin & Co. Celebrating 30th Anniversary in 2023
Nomination Period for Techs Rock Awards Opens May 15
TechForce Foundation’s 5th annual Techs Rock Awards will be accepting nominations for technicians beginning on May 15, the organization announced. TechForce created the awards to honor professional technicians who are full of passion and grit, exhibit true excellence in their work and inspire the next generation of techs, the group said. The Techs Rock Awards… Continue reading Nomination Period for Techs Rock Awards Opens May 15
NFIB: Labor Quality Now Top Small Business Owner Concern
The most recent edition of the NFIB’s Small Business Optimism Index found that labor quality is now the top small business owner concern, the organization announced. Labor quality was the top business problem at 24%, with inflation in second place by one point at 23%, according to the report. “Optimism is not improving on Main… Continue reading NFIB: Labor Quality Now Top Small Business Owner Concern
What’s More Important: Marketing or Branding?
Most shop managers believe they should be pumping money into a marketing program. The more marketing you have, the better off your auto performance and restoration shop is, right? But what if that that isn’t entirely true? A new blog from Motorhead Digital examines the balance between marketing and branding, and how solid branding can… Continue reading What’s More Important: Marketing or Branding?
Inspiration & Empowerment: Inside the Austin Hatcher Foundation
This article originally appeared in the June 2023 issue of THE SHOP magazine. In October 2006, Austin Hatcher Osborn was diagnosed with a rare and aggressive form of brain and spinal tumors called atypical teratoid/rhabdoid tumor (ATRT). The oncologist explained to parents Jim and Amy Jo Osborn that the fatality rate was 100%. Currently, ATRT… Continue reading Inspiration & Empowerment: Inside the Austin Hatcher Foundation