THE SHOP Contributor to Host Digital Marketing Seminar at SEMA Show

THE SHOP magazine contributor Barry Alt, a digital marketer specializing in restoration, performance, race and restyling shops, will be hosting an educational seminar on digital marketing with colleague Dean Heckman at this year’s SEMA Show, Alt’s firm, Motorhead Digital, announced. Scheduled for Nov. 1 at 1 p.m. PT in Room N254, Alt’s presentation, titled “Your… Continue reading THE SHOP Contributor to Host Digital Marketing Seminar at SEMA Show

SEMA Best Engineered Vehicle Award Entries Close Oct. 25

Entries for SEMA’s Best Engineered Vehicle of the Year award will close on Oct. 25, the organization announced. The award will recognize a build appearing at the SEMA Show that demonstrates quality engineering throughout the entire vehicle or features an aspect that goes beyond just physical appearance, SEMA said, and aims to inspire more engineers… Continue reading SEMA Best Engineered Vehicle Award Entries Close Oct. 25

Steer Smarts to Reveal Jeep Wrangler 4xe Build at SEMA Show

Steer Smarts will reveal a Jeep Wrangler 4xe built in collaboration with Jeep and Mopar at the 2023 SEMA Show, the company announced. In teaming up with Steer Smarts, Jeep asked that they create a fun, exciting, and memorable vehicle that helps highlight the 4xe’s hybrid system, the company said. In addition to Jeep and… Continue reading Steer Smarts to Reveal Jeep Wrangler 4xe Build at SEMA Show

ORACLE Lighting Previews SEMA Show Build

ORACLE Lighting will unveil its newest off-road lighting solutions and the company’s EMP-proof Stewart & Stevenson M1979 LMTV global expedition vehicle build at the 2023 SEMA Show, the company announced. Located in Booth No. 20555 in Central Hall, ORACLE Lighting will feature the company’s new VEGA Series off-road pod spotlights, Laser and LED Fog Light… Continue reading ORACLE Lighting Previews SEMA Show Build

2023 Battle of the Builders Application Deadline Nears

The 2023 SEMA Show Battle of the Builders will no longer accept entries after its Friday, Oct. 13 deadline, show organizers announced. To enter, a vehicle must be approved by the show committee to be on display at the SEMA Show and can be either a feature vehicle or a booth vehicle. Click here for… Continue reading 2023 Battle of the Builders Application Deadline Nears

TMI Products TRIM Awards Return for 2023 SEMA Show

TMI Products is bringing back its TRIM Awards for the 2023 SEMA Show, the company announced. The 2023 SEMA Show TRIM Awards aim to shine a spotlight on exceptional vehicle builds, focusing on the interiors of cars, trucks, SUVs, and wagons exhibited during the show at the Las Vegas Convention Center. The TRIM Awards were… Continue reading TMI Products TRIM Awards Return for 2023 SEMA Show

SEMA Announces Annual Vehicle Award Finalists

SEMA has revealed the finalists for its annual vehicle awards, the organization announced. Voted on by SEMA Show exhibitors, the selected vehicles represent the best business opportunities for aftermarket manufacturers, according to SEMA. The winning vehicle in each category will be announced prior to the SEMA Show on Oct. 30, at the Las Vegas Convention… Continue reading SEMA Announces Annual Vehicle Award Finalists

WD-40 to Celebrate 70th Anniversary at SEMA Show

WD-40 Brand will be celebrating its 70th anniversary at the 2023 SEMA Show, the company announced. Visitors to the WD-40 Brand booth in the West Hall (No. 50091) will be able to explore the brand’s history and its product lineup, beyond the WD-40 Multi-Use Product invented 70 years ago, the company said. This includes the… Continue reading WD-40 to Celebrate 70th Anniversary at SEMA Show

Miller Plans Live Welding Demos at SEMA Show

Miller Electric, manufacturer of Miller brand arc welding products, is planning several live demos to showcase its latest welding and safety equipment during the 2023 SEMA Show, the company announced. “SEMA has an unmatched energy to it, and we’re excited to connect with industry enthusiasts eager to hone their skills with cutting-edge welding solutions,” says… Continue reading Miller Plans Live Welding Demos at SEMA Show

MotorTrend Personalities to Appear on SEMA Show Panel

MotorTrend and SEMA are partnering to host the MotorTrend Celebrity Showcase at the 2023 SEMA Show, organizers announced. The showcase will feature multiple personalities from MotorTrend shows, including Dave Kindig, Lucky Costa and more. Moderated by auto specialist and television host Ant Anstead, the participants will take part in a panel discussion to share their… Continue reading MotorTrend Personalities to Appear on SEMA Show Panel

BOLT Lock Plans SEMA Show Passport Giveaway

BOLT Lock, GEN-Y Hitch, Hellwig Products, EGR USA, Pop & Lock and Bubba Rope are again hosting the UNLOCKED PASSPORT prize giveaway at the SEMA Show, the companies announced. The contest gives show attendees a chance to win prizes supplied by the participating manufacturers when they visit each company’s booth, the companies said. Prizes include… Continue reading BOLT Lock Plans SEMA Show Passport Giveaway

New SEMA Show Program Aims to Empower Women in Industry

The 2023 SEMA Show, scheduled for Oct. 31-Nov. 3 in Las Vegas, Nevada, will feature a new program designed to help women advance their careers in the automotive aftermarket, show organizers announced. New for 2023, the SEMA Women in Automotive Symposium will provide networking, mentoring, and professional development opportunities with the support of the SEMA… Continue reading New SEMA Show Program Aims to Empower Women in Industry

Be a Trade Show Star

Finding success at trade shows involves prioritizing what’s best for you and for your business.

This article originally appeared in the October 2023 issue of THE SHOP magazine. By Karl M. Stearns They stand there like they are just about to step into the Land of Oz. Trade show attendees at the entrance to the vendor exhibits. Thousands of people are pouring in. Lights, noise, eye-candy everywhere. And then—what? They… Continue reading Be a Trade Show Star