Marketing & Advertising
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Features
Using Customer Promotion Programs to Build Loyalty & Protect Margins
Aftermarket suppliers & shops can lean on offers that look ahead to the customer’s next purchase…
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News
TWG Expands Leadership Roles for Campbell, Hepp, Podlovits
TWG realigns marketing & national accounts under three expanded leadership roles to sharpen its go-to-market strategy & position itself for…
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News
Vicrez Creates Free Nationwide Installer Network Directory
Vicrez has launched a free nationwide installer directory listing more than 16,500 shops across all 50 states, offering verified placement…
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News
AEA Study: Auto Shows Are the No. 1 Influence on Vehicle Purchase Decisions
New AEA research finds that 82% of auto show attendees say the show influenced their vehicle purchase decision, outperforming digital…
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News
Tint World Names Christy Johnson as Chief Marketing Officer
Tint World has charged franchise marketing veteran Johnson with leading brand growth & franchisee support...
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News
Kumho Tire USA Names Carolina Wagner Vice President of Marketing
Wagner will use her 25-plus years of industry experience at Continental Tires & Goodyear to elevate Kumho Tire's presence in…
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News
Rydeen Mobile Electronics Bolsters Rep Network Across US
Rydeen Mobile Electronics has expanded its national rep network to 12 dedicated firms covering every major U.S. territory...
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News
Eastman Refreshes LLumar Brand Identity
Eastman Performance Films updates LLumar logo & visual identity to reinforce premium positioning across dealer, consumer & commercial audiences...
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News
Kahn Media Launches Garage Agency
The new venture will focus on website development & local SEO enhancement to help auto body shops grow their businesses...
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News
The AAM Group Now Offering PRO Version of N-Store TV
The new PRO version allows shops to add custom branding & promote services on AAM’s in-store video platform…
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News
Wildcat Communications Celebrates 15th Anniversary & New Clients
The boutique PR firm provides public relations & marketing consulting services for industries that include automotive, chemical, agriculture, hospitality &…
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News
Marketing Firm Kahn Media Receives Four dotCOMM Awards for its Creative Work
Auto-related firm honored for its Ringbrothers, Galpin Ford & Roush Performance campaigns…
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News
SBX Cars Selects Blueshift to Power Targeted Customer Campaigns
Blueshift’s AI-powered platform will create personalized recommendations & automated communications based on customer behavior & preferences…
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Features
Social Media’s Influence Can Both Help & Hurt Car Culture
Social media feeds could quietly be sabotaging car culture...
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News
‘Growth Garage: Lunch & Learn’ Webinar Series To Tackle Marketing Challenges
Series will feature industry experts tackling marketing & public relations challenges…