RealTruck to Reveal Steve McQueen-Inspired F-150 Build at SEMA Show

RealTruck has revealed new details regarding its participation in the 2023 SEMA Show and SEMA Fest in Las Vegas, Nevada.

During the annual trade show, RealTruck will have a dedicated booth where the company will showcase its newest products on featured builds and host events, including the reveal of a Steve McQueen and McQueen Racing-inspired Ford F-150 build, the company announced.

Located in booth No. 50027 in the West Hall of the Las Vegas Convention Center, RealTruck will host a press conference to introduce three custom builds, including the McQueen/Steeda F-150 as a tribute to the decades-long relationship between the McQueen family and the Ford brand. The other builds debuting at the event include a first ever Meateater edition 2019 Chevy Silverado 1500 Crew Cab and a special Matchbox build which will be donated to Building Homes for Heroes. The McQueen family will be on hand to celebrate their family’s history with Ford with a special meet and greet and a celebrity signing, the company said.

“We’re excited to be back at SEMA this year to showcase three one-of-a-kind builds and a lineup of great products to share with the SEMA crowd,” said Lee Riser, vice president of marketing at RealTruck. “We’re also thrilled to have “Steeda” and the McQueen family with us to celebrate their history and legacy with Ford.”

“Following the blueprint laid by my father and continuing to push the boundaries to pay homage to his legacy, the McQueen-Racing X F-150 is the perfect embodiment of our vision for a modern ‘McQueen’ off-road truck,” said Chad McQueen on behalf of his family. “This wouldn’t have been possible without the support of our dedicated partners at RealTruck and Steeda. We had a vision and they brought it to life.”

RealTruck will also host the live reveal of the AAM Keys to Ride winner at its booth. The live reveal will see one of six resellers win a 2022 Toyota Tundra customized with products from RealTruck, the companies said.

Following the SEMA Show, the company will have a presence at SEMA Fest with its Ultimate Adventure truck build on display, the company said. As part of the two-day event RealTruck will also host a special appearance from Dave Chapelle.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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