Holley to Highlight New Market Segment Strategy at SEMA Show

Holley is returning to the SEMA Show with a new approach focused on highlighting its new multiple aftermarket segment strategy, the company announced. With two booth locations, the company will spotlight its array of aftermarket solutions that encompass classic cars and trucks, late model muscle cars and trucks, off-road, European, and EV applications, the company… Continue reading Holley to Highlight New Market Segment Strategy at SEMA Show

The Wheel Group Plans Expanded SEMA Show Presence

The Wheel Group (TWG), a manufacturer and distributor of automotive wheels, tires and vehicle accessories, is expanding its presence and involvement at the upcoming 2023 SEMA Show, the company announced. The Wheel Group and its brands Body Armor 4×4 and Tuff Stuff Overland will exhibit in two different booths, with nearly two dozen custom vehicle… Continue reading The Wheel Group Plans Expanded SEMA Show Presence

Ant Anstead, Tanner Foust to Headline SEMA Show Kickoff Breakfast

English TV presenter Ant Anstead and American professional racer Tanner Foust will appear at the annual SEMA Show Kickoff Breakfast on Oct. 31 to recount their effort to engineer and build Foust’s Pikes Peak International Hill Climb car in only 100 days, securing the win in the Exhibition Class, show organizers announced. Hosted by Jarod… Continue reading Ant Anstead, Tanner Foust to Headline SEMA Show Kickoff Breakfast

Kahn Media Wins Award for Ringbrothers Marketing Campaign

Kahn Media, a marketing agency specializing in the automotive, outdoor and luxury markets, has received a 2023 Public Relations & Marketing Excellence Award for External Campaign of the Year from the Business Intelligence Group, the company announced. The national award recognizes the multi-discipline campaign Kahn Media designed and executed for Ringbrothers to launch four custom… Continue reading Kahn Media Wins Award for Ringbrothers Marketing Campaign

RealTruck to Reveal Steve McQueen-Inspired F-150 Build at SEMA Show

RealTruck has revealed new details regarding its participation in the 2023 SEMA Show and SEMA Fest in Las Vegas, Nevada. During the annual trade show, RealTruck will have a dedicated booth where the company will showcase its newest products on featured builds and host events, including the reveal of a Steve McQueen and McQueen Racing-inspired… Continue reading RealTruck to Reveal Steve McQueen-Inspired F-150 Build at SEMA Show

DEI Previews SEMA Show Booth

Design Engineering, Inc. (DEI) recently offered up a preview of its SEMA Show booth ahead of the annual aftermarket trade show in Las Vegas, Nevada, the company announced. Exhibiting in booth No. 20613, DEI is highlighting its new Advanced Thermal Acoustic Coating (ATAC). The paint-on coating creates a thermal barrier on floors, walls and roofs,… Continue reading DEI Previews SEMA Show Booth

PBS News Host to Moderate SEMA Show Panel on Alternative Fuels

Margaret Hoover, CNN contributor and host of PBS program Firing Line With Margaret Hoover, will moderate a discussion of automotive industry experts on the future of alternative fuels technology during the SEMA Show, event organizers announced. The Future of Automotive Fuel Technology panel will take place on Nov. 2, in the North Hall (Room N258)… Continue reading PBS News Host to Moderate SEMA Show Panel on Alternative Fuels

ICON Vehicle Dynamics to Unveil GMC Canyon AT4 Build at SEMA Show

ICON Vehicle Dynamics will unveil a custom-built 2023 GMC Canyon AT4 at the upcoming 2023 SEMA Show, the company announced. The truck is owned by Zack Cosby, a fan and enthusiast, who was selected to have his truck upgraded and exhibited at the SEMA Show, scheduled for Oct. 31-Nov. 3 in Las Vegas, Nevada. Cosby’s… Continue reading ICON Vehicle Dynamics to Unveil GMC Canyon AT4 Build at SEMA Show

Your Goals for the SEMA Show

The idea behind this successful Lincoln Navigator package was sparked by a project vehicle I saw at last year’s SEMA Show.

This article originally appeared in the November 2023 issue of THE SHOP magazine. I don’t remember the exact year of my first SEMA Show, but I know it was more than 25 years ago. In fact, it was long enough ago that when I ate breakfast at the casino that morning, the steak and eggs… Continue reading Your Goals for the SEMA Show

SEMA Announces Finalists for 2023 Industry Awards

SEMA has announced the finalists for its 2023 Industry Awards, which will be presented during the 2023 SEMA Show, the organization announced. The award finalists include: Channel Partner of the Year  Meyer Distributing Motor State Distributing Summit Racing Equipment Manufacturer of the Year Dee Zee Inc. QA1 Turbosmart Content Creator of the Year Alex Taylor,… Continue reading SEMA Announces Finalists for 2023 Industry Awards

16-Year-Old Builder Debuting 1976 Chevy C10 at SEMA Show

16-Year-Old Bailey McKeska will debut her 1976 Chevrolet C10 build at the 2023 SEMA Show next month with support from Air Lift.   Air Lift provided the following featuring detailing McKeska’s journey to the annual automotive aftermarket trade show: In a small town where the hum of engines harmonizes with daily life, a trailblazing 16-year-old… Continue reading 16-Year-Old Builder Debuting 1976 Chevy C10 at SEMA Show

Willy T. Ribbs to Appear at SEMA Show

Racecar driver Willy T. Ribbs will share his story of overcoming adversity during a special Fireside Chat with moderator Beth Paretta of Paretta Autosport at the 2023 SEMA Show in Las Vegas, Nevada, show organizers announced. The Fireside Chat will take place on Nov. 2, in the North Hall (Room N258) beginning at 11 a.m.,… Continue reading Willy T. Ribbs to Appear at SEMA Show