SEMA PRO Cup Challenge Calls for Manufacturers

Manufacturers are asked to donate or discount parts for Challenge participants at SEMA 2024…

SEMA Opens Applications for SEMA PRO CUP Challenge

Six PRO restylers will have the chance to display their vehicle package at the 2024 SEMA Show…

Over 2,400 Brands Sign on to Exhibit at the 2024 SEMA Show

The show will greet hundreds of new sponsors for its 57th annual event…

SEMA Opens Registration for 2024 Battle of the Builders

The 11th annual event invites project builders to showcase their ingenuity…

TMI Products Names First 2024 TRIM Road Tour Winner

Jim McKay and his 1970 Chevrolet Chevelle took home the first award at GNRS…

SEMA Accepting Nominations for Hall Of Fame

SEMA is accepting nominations for induction into the SEMA Hall of Fame.

The honor celebrates those who have made a significant impact on the specialty automotive aftermarket…

The Perfect Dealer Package for Ruff Roads

The winning package, “Ruff Rider,” is a dog-themed offering with subtle touches for pet lovers.

A canine-themed Crosstrek was crowned 2023 PRO Cup Challenge champion…

SEMA Opens Call for 2024 Education Program Presenters

The Specialty Equipment Market Association is seeking speakers for the annual SEMA Show and its year-round virtual education program.

Speakers wanted for the 2024 SEMA Show & year-round virtual education offerings…

2023 VW ID. Buzz Cargo Van Displayed at SEMA Show

SEMA Show attendees got a first look at a Volkswagen ID. Buzz cargo van.

American audience gets a look at the hardworking European EV…

SEMA Extends Multiyear Agreement with Piston Driven

Branded merchandise is sold by Piston Driven at key locations throughout the SEMA and PRI shows.

SEMA & PRI Shows will continue offering branded apparel & merchandise…

‘Illicit’ Camaro a Bronze Beauty at SEMA Show

A striking 1969 Chevrolet Camaro named “Illicit” created by Lopez Performance and Sean Smith Designs debuted in the Aeromotive booth at the 2023 SEMA Show.

Lopez Performance & Sean Smith Designs teamed up on Aeromotive booth vehicle…

TMI Names Winners of the 2023 TRIM Awards

A panel of expert judges honored and celebrated the best vehicle interiors at the 2023 SEMA Show as part of the TMI TRIM Awards.

Honors celebrate excellence in automotive interior design…

Dee Zee Celebrates Manufacturer of the Year Award

Truck and SUV product manufacturing Dee Zee recently opened a 50,000-square-foot production facility in Pleasant Hill, Iowa.

Was presented the honor at the 2023 SEMA Show….

A Daytime Walk Through SEMA Fest

Held Nov. 3-4 at the LV Festival Grounds on The Strip, SEMA Fest was a consumer-oriented festival built around the SEMA Show featuring concerts, demonstrations, project vehicles and more.

There was plenty to see & do, even while the sun was up…

Speedmaster Wins Three SEMA Show Global Media Awards

Three of Speedmaster’s high-performance engine components were selected to receive Global Media Awards at the 2023 SEMA Show.

High-performance engine components catch the eyes of international journalists…