English TV presenter Ant Anstead and American professional racer Tanner Foust will appear at the annual SEMA Show Kickoff Breakfast on Oct. 31 to recount their effort to engineer and build Foust’s Pikes Peak International Hill Climb car in only 100 days, securing the win in the Exhibition Class, show organizers announced.
Hosted by Jarod DeAnda, the Kickoff Breakfast will take place before the official opening of the SEMA Show at the Paradise Event Center in the Westgate Las Vegas Resort and Casino.
“We are so excited to share the passion, process and results that went into building the car that won Pikes Peak, one of the most dangerous races in the world,” said Anstead. “Under scrutiny, intense deadlines, the risk of failure and many twists and turns, we were able to innovate and overcome, much like SEMA members do to bring a product to market.”
The Kickoff celebration will also honor 18 New Product Showcase Awards winners and include the announcement of the Manufacturer of the Year, and Channel Partner of the Year, SEMA said.
“The story of Ant Anstead’s and Tanner Foust’s Pikes Peak victory sets the perfect tone to open the 2023 SEMA Show,” said SEMA Vice President of Events Tom Gattuso. “The SEMA Show creates an annual deadline to be ready to introduce new products to the world. So much like Anstead and Foust, the exhibitors at the SEMA Show risk it all to do whatever is necessary to be ready to showcase their best innovations. This event honors this courage and commitment and inspires us all.”
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