Ringbrothers Previews Custom Builds Set to Debut at SEMA Show

Ringbrothers is set to unveil three custom builds at the 2023 SEMA Show, held Oct. 31 – Nov. 3 in Las Vegas, the builder and parts manufacturer announced.

Representing over 10,000 combined build hours, each vehicle has been modified to showcase the full breadth of automotive design, production and craftsmanship Ringbrothers is known for, the company said.

Ringbrothers provided the following previews of each build:

“PARAMOUNT” 1961 Rolls-Royce Silver Cloud II: A departure from the norm, Ringbrothers has transformed this ‘61 Rolls into a 640-horsepower road-eating machine on par with any modern grand tourer, all while maintaining and even enhancing the comfort and luxury associated with the marque. From the custom chassis and hand-built floor pans to the “starlight” headliner, PARAMOUNT is an unexpected take on a luxury muscle sedan. PARAMOUNT will be unveiled on Oct. 31 at 9:45 a.m. in the BASF booth No. 20365.

“TUSK” 1969 Dodge Charger: An homage to the rare, powerful and cherished animal that lends the 1,000-hp heart of this Charger its name, every piece of TUSK has been customized. Featuring a Hellephant set 2.5 inches back, lengthened wheelbase, custom cowl and firewall, extended rockers and fenders, and so much more, TUSK celebrates what a Charger can be. TUSK will be unveiled on Oct. 31 at 11 a.m. in the Ringbrothers booth No. 23191.

“UNCAGED” 1965 Ford Mustang Convertible: Ringbrothers has reimagined the original Mustang by streamlining the body and widening it one inch on each side for an improved aesthetic and stance. Every body panel has been reworked to fit the wider look, with modern touches throughout all riding on a completely modern chassis, suspension and drivetrain. UNCAGED will be unveiled on Oct. 31 at 1 p.m. in the Gentex booth No. 10338.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

Related Articles

Back to top button