Partnerships
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RealTruck, Rack Attack Launch Store-in-Store Retail Partnership at 45 Locations
A retailer of vehicle rack solutions, Rack Attack will install RealTruck shops in all 45 of its North American locations,…
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Hot Shot’s Secret Partners With 19 Diesel Manufacturers & Performance Experts
The new Hot Shot's Secret partnership initiative includes R&D collaboration & co-branded proprietary lubricants & specialty products...
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Hankook Tire Supports Clean Waterways Through Cumberland River Partnership
The tire maker's partnership with the Cumberland River Compact includes employee volunteer events & sponsorship of the annual Hellbender on…
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Eibach Named Official Spring Sponsor of U.S. Legend Cars International
In the new partnership, Eibach springs will become standard equipment on every new Legend Car & Bandolero built in Harrisburg,…
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AWE Becomes Exclusive Exhaust Partner for Formula Drift Pro Odi Bakchis
Partnership brings AWE's precision-engineered exhaust systems to the Formula Drift icon & his Subaru BRZ builds...
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Mothers Named Official Car Care Partner of Cars & Bids
Mothers has become the official car care partner of Cars & Bids, bringing its 50-year product legacy to Doug DeMuro's…
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Bring a Trailer Partners With Bicester Motion as It Accelerates UK Expansion
BaT has partnered with Oxfordshire's Bicester Motion automotive hub & will participate at the Bicester Scramble alongside UK local partner…
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Marelli, TOYOTA RACING Partner in FIA World Endurance Championship
Marelli signs two-year technical partnership with TOYOTA RACING's FIA WEC Hypercar Team, focusing on powertrain technology & energy management...
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Bosch, Qualcomm Expand Partnership to Include ADAS Solutions
The new ADAS production programs leverage Bosch's cost-optimized vehicle computer architecture & Qualcomm Technologies' Snapdragon Ride platform...
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Velocity Secures Investment From TRP Capital Partners To Accelerate Growth
Partnership positions Velocity to expand production, invest in new platforms & meet growing demand while maintaining its commitment to craftsmanship...
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Pennzoil Named Official Motor Oil of Formula DRIFT PRO Championship Series
Pennzoil-sponsored drivers James Deane, Vaughn Gittin Jr., Ben Hobson & Federico Sceriffo remain central to the brand's program heading into…
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AMSOIL, Fleece Performance Engineering Co-Develop Diesel Lubricants
With the combined expertise of both companies, the new Freedom Series lubricants deliver protection & performance for turbodiesel pickups…
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Petersen Automotive Museum Partners With WeatherTech Raceway Laguna Seca
The Petersen Automotive Museum & WeatherTech Raceway Laguna Seca are planing to cohost events & offer exclusive member experiences...
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Shelby American Partners With Shelby Performance for Ford F-150s & F-250s
Shelby Performance has demonstrated the ability to deliver world-class performance trucks worthy of Carroll Shelby’s name…
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PPG Livery Returns for 9 Races in Team Penske’s 60th Anniversary Season
Iconic color scheme will feature expanded driver lineup for NTT INDYCAR SERIES & NASCAR Cup Series during milestone year for…