Partnerships
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News
Motul, Petersen Automotive Museum Partnership on Display at Monterey
Strategic alliance provided Motul with exclusive access to museum activations & events at Monterey & Pebble Beach…
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Waldoch Crafts & Callaway Cars Debut Limited-Edition Silverado ‘Launch Edition’
Limited to 100 units, the co-branded Silverado build pairs Callaway's supercharged SC602 package with Waldoch's custom craftsmanship...
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Formula E Signs Multiyear Streaming Deal With Disney, ESPN
Streaming agreement brings every Formula E race live to Disney+ & ESPN+ across 144 territories, beginning with the launch of…
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Automechanika, Frost & Sullivan Renew Global Partnership
The renewed partnership will bring automotive aftermarket intelligence & strategic insights to Automechanika's global event portfolio…
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AWE Named Exclusive Exhaust Partner for Drifter Chelsea DeNofa
The performance manufacturer will supply off-the-shelf & custom-built exhaust solutions for the drift champion's vehicle fleet…
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Meyer Distributing Announces New Partnership With Salts Gone
Salts Gone engineers solutions that remove salt & brine to prevent corrosion for automotive, marine, aerospace, agriculture & consumer applications…
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TOPDON USA To Integrate Solera’s Identifix Direct-Hit Professional Software
Partnership offers TOPDON ONE users access to 50-plus years of car makes & models & 3 million-plus technician-submitted confirmed fixes…
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Motul & McLaren Racing Expand Partnership Into Formula 1 & WEC
The multiyear deal covers Formula 1 gearbox lubricants for the MCL40 & engine fluids for McLaren's hypercar debuting in the…
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Toyota, onX Expand Partnership To Advance Trail Access & Stewardship
Toyota & onX build on year two of their trail-access partnership with a new Trail Creators Program & an expanded…
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RealTruck, Rack Attack Launch Store-in-Store Retail Partnership at 45 Locations
A retailer of vehicle rack solutions, Rack Attack will install RealTruck shops in all 45 of its North American locations,…
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Hot Shot’s Secret Partners With 19 Diesel Manufacturers & Performance Experts
The new Hot Shot's Secret partnership initiative includes R&D collaboration & co-branded proprietary lubricants & specialty products...
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Hankook Tire Supports Clean Waterways Through Cumberland River Partnership
The tire maker's partnership with the Cumberland River Compact includes employee volunteer events & sponsorship of the annual Hellbender on…
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Eibach Named Official Spring Sponsor of U.S. Legend Cars International
In the new partnership, Eibach springs will become standard equipment on every new Legend Car & Bandolero built in Harrisburg,…
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AWE Becomes Exclusive Exhaust Partner for Formula Drift Pro Odi Bakchis
Partnership brings AWE's precision-engineered exhaust systems to the Formula Drift icon & his Subaru BRZ builds...
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Mothers Named Official Car Care Partner of Cars & Bids
Mothers has become the official car care partner of Cars & Bids, bringing its 50-year product legacy to Doug DeMuro's…