Partnerships
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News
Historic Sportscar Racing & Goodyear Announce Multiyear Partnership
Goodyear named a partner of HSR & the presenting sponsor of the HSR NASCAR Classic presented by Goodyear…
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Petersen Automotive Museum Partners With Willow Springs Raceway
World-renowned automotive museum will open a public showcase of racing history at the iconic raceway…
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The Headrest Safe Company Partners With Tint World
Tint World will be the exclusive installer of The Headrest Safe, a discreet way to hide valuables in any vehicle…
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Shopmonkey Selects Affirm to Provide Auto Shops Flexible Payment Options
Partnership enables U.S. & Canadian auto shops to offer pay-over-time plans when invoicing customers…
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Kwik Performance Is Now an Authorized Distributor for Vintage Air
The partnership offers a single source for Chevy engine accessory brackets & full A/C kits…
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SaverOne Signs Preliminary Agreement With European ADAS Technology Provider
The sensor fusion collaboration will integrate SaverOne’s VRU detection solution into an ADAS platform for enhanced road safety…
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Lucas Oil Partners With RCR for NASCAR’s Return to International Racing
Kyle Busch will face demanding high-altitude track conditions in Mexico City at NASCAR’s first international points race in nearly 70…
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SeaVees & BFGoodrich Tires Launch Special Edition Sneaker
Reuniting for the first time in 60 years, the two companies collaborated to create the Founder’s Edition Yacht Shoe in honor of…
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Continental Tire & Major League Soccer Renew Partnership
Long-standing league partner continues its commitment to soccer & elevating MLS as the cornerstone of its U.S. sports portfolio…
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Cadillac Hertz Team JOTA & Monolith Supercharge Off-Track Testing
FIA World Endurance Championship Hypercar competitors use Monolith machine learning to unlock performance gains…
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Historic Sportscar Racing & Hoosier Racing Tire Enter Multi-Year Partnership
Hoosier will be the presenting sponsor of the HSR SascoSports International/American Challenge & charter member of the new HSR Tire…
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Motor State Distributing Expands Partnership With Turbosmart
Company offers aftermarket upgrades & add-ons for racing & street performance & a wide range of direct-fit replacement applications…
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Volkswagen & Uber Launch Partnership To Deploy Autonomous ID. Buzz Vehicles
Testing of the ID. Buzz AD will begin in late 2025, with plans to offer rides on the Uber platform…
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BlueForce Energy & Arc Motor Company Electrify Vintage Vehicles & Fleets
Companies aim to preserve the legacy of iconic vehicles & help fleets keep up with operational demand…
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Motorsport Games Receives $2.5 Million Investment Led by VR Company Pimax
Partnership will accelerate future product development & provide immersive experience to sim racers…