Partnerships
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Hankook Tire Expands US Motorsports Role With Racing America Tire Partnership
The five-year agreement covers four major racing series & includes racing tires, engineering support, trackside services & joint marketing…
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Bridgestone Returns to Sports Car Club of America as Official Tire Partner
A three-year agreement makes the tire maker the exclusive supplier for SCCA spec classes, lowering the technical & financial barriers…
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LIQUI MOLY Renews Formula 1 Partnership, Becomes Official Supporter
The long-standing partnership gives the lubricant maker global visibility via virtual trackside signage & activations that connect customers, partners &…
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Pennzoil Licenses Specialty Chemical Line to NiTEO Products
NiTEO has acquired the rights to manufacture specialty chemicals under the Pennzoil brand, including brake fluids, power steering fluids, fuel…
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Tricked Out Car & Truck Adds Sales & Installation Services for BOSS Snowplows
New partnership brings factory-authorized snow removal equipment & certified installation to commercial fleets & property managers…
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ISSPRO Joins AAM’s Diesel Pro Network
ISSPRO has been producing gauges, sensors & electronic instrumentation designed for diesel trucks & other demanding applications for more than…
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Motul, Petersen Automotive Museum Partnership on Display at Monterey
Strategic alliance provided Motul with exclusive access to museum activations & events at Monterey & Pebble Beach…
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Waldoch Crafts & Callaway Cars Debut Limited-Edition Silverado ‘Launch Edition’
Limited to 100 units, the co-branded Silverado build pairs Callaway's supercharged SC602 package with Waldoch's custom craftsmanship...
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Formula E Signs Multiyear Streaming Deal With Disney, ESPN
Streaming agreement brings every Formula E race live to Disney+ & ESPN+ across 144 territories, beginning with the launch of…
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Automechanika, Frost & Sullivan Renew Global Partnership
The renewed partnership will bring automotive aftermarket intelligence & strategic insights to Automechanika's global event portfolio…
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AWE Named Exclusive Exhaust Partner for Drifter Chelsea DeNofa
The performance manufacturer will supply off-the-shelf & custom-built exhaust solutions for the drift champion's vehicle fleet…
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Meyer Distributing Announces New Partnership With Salts Gone
Salts Gone engineers solutions that remove salt & brine to prevent corrosion for automotive, marine, aerospace, agriculture & consumer applications…
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TOPDON USA To Integrate Solera’s Identifix Direct-Hit Professional Software
Partnership offers TOPDON ONE users access to 50-plus years of car makes & models & 3 million-plus technician-submitted confirmed fixes…
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Motul & McLaren Racing Expand Partnership Into Formula 1 & WEC
The multiyear deal covers Formula 1 gearbox lubricants for the MCL40 & engine fluids for McLaren's hypercar debuting in the…
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Toyota, onX Expand Partnership To Advance Trail Access & Stewardship
Toyota & onX build on year two of their trail-access partnership with a new Trail Creators Program & an expanded…