Partnerships
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Meyer Distributing Announces New Partnership With Gentili USA
Distributor adds Gentili USA’s hydraulic-assisted ladder racks to its network for dealers, installers & fleets serving the commercial vehicle market…
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RIGID Industries Enters Global Distribution Partnership With BMC Lights
The agreement brings BMC Lights’ vehicle-specific mounting systems to RIGID’s worldwide network of authorized dealers, distributors & wholesale partners…
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Jeep Named Official 4×4 of Moab in Two-Year Community Partnership
The agreement with the city of Moab, Utah, funds trail stewardship, community events & responsible off-road recreation…
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Meyer Distributing Announces New Partnership With FLEX
Distributor adds professional-grade cordless power tools, accessories & storage solutions to its industrial supply offering…
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Hankook Tire Expands US Motorsports Role With Racing America Tire Partnership
The five-year agreement covers four major racing series & includes racing tires, engineering support, trackside services & joint marketing…
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Bridgestone Returns to Sports Car Club of America as Official Tire Partner
A three-year agreement makes the tire maker the exclusive supplier for SCCA spec classes, lowering the technical & financial barriers…
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LIQUI MOLY Renews Formula 1 Partnership, Becomes Official Supporter
The long-standing partnership gives the lubricant maker global visibility via virtual trackside signage & activations that connect customers, partners &…
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Pennzoil Licenses Specialty Chemical Line to NiTEO Products
NiTEO has acquired the rights to manufacture specialty chemicals under the Pennzoil brand, including brake fluids, power steering fluids, fuel…
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Tricked Out Car & Truck Adds Sales & Installation Services for BOSS Snowplows
New partnership brings factory-authorized snow removal equipment & certified installation to commercial fleets & property managers…
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ISSPRO Joins AAM’s Diesel Pro Network
ISSPRO has been producing gauges, sensors & electronic instrumentation designed for diesel trucks & other demanding applications for more than…
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Motul, Petersen Automotive Museum Partnership on Display at Monterey
Strategic alliance provided Motul with exclusive access to museum activations & events at Monterey & Pebble Beach…
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Waldoch Crafts & Callaway Cars Debut Limited-Edition Silverado ‘Launch Edition’
Limited to 100 units, the co-branded Silverado build pairs Callaway's supercharged SC602 package with Waldoch's custom craftsmanship...
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Formula E Signs Multiyear Streaming Deal With Disney, ESPN
Streaming agreement brings every Formula E race live to Disney+ & ESPN+ across 144 territories, beginning with the launch of…
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Automechanika, Frost & Sullivan Renew Global Partnership
The renewed partnership will bring automotive aftermarket intelligence & strategic insights to Automechanika's global event portfolio…
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AWE Named Exclusive Exhaust Partner for Drifter Chelsea DeNofa
The performance manufacturer will supply off-the-shelf & custom-built exhaust solutions for the drift champion's vehicle fleet…