Toyota, onX Expand Partnership To Advance Trail Access & Stewardship
Toyota & onX build on year two of their trail-access partnership with a new Trail Creators Program & an expanded Trail Revival Project...
Toyota and onX, an outdoor digital navigation platform, announced an expansion of their partnership to empower more people to confidently access and enjoy the outdoors while supporting responsible recreation and trail stewardship. Now in its second year, the expanded partnership will provide eligible owners of select 2026 Toyota Tundra, Tacoma, 4Runner, Sequoia and Land Cruiser models with six months of complimentary onX Elite access.
New Trail Creators Program Launches
In addition, Toyota and onX are launching the Trail Creators Program, a community of outdoor enthusiasts, storytellers and advocates who will inspire responsible recreation through content and education, demonstrating how technology and stewardship can work together to enhance outdoor exploration.
“Toyota and onX share a passion for helping people explore the outdoors with confidence while preserving the places that make those adventures possible,” said Owen Peacock, general manager, vehicle marketing & communities at Toyota Motor North America. “Whether helping drivers discover new trails, navigate remote destinations or support stewardship of our public lands, this partnership is about empowering more people to create memorable outdoor experiences and venture farther with confidence.”
Trail Revival Project Expands Nationwide
The partners are also expanding their Trail Revival Project across the country to help preserve access to public lands for future generations. Through the Trail Revival Project, Toyota and onX are investing in trail maintenance, restoration projects and sustainable recreation efforts that help preserve access to public lands for future generations. Future initiatives will focus on maintaining and enhancing trail systems, preserving natural resources and creating meaningful volunteer opportunities for local communities and outdoor enthusiasts. Newly added features to onX Offroad will allow users to report trails in need of restoration.
“At onX, we believe the future of outdoor recreation depends on more than helping people find incredible places—it depends on ensuring those places remain accessible for generations to come,” said Andrew Willard, general manager of onX Offroad. “Expanding our partnership with Toyota allows us to combine industry-leading navigation technology with meaningful stewardship, giving more people the confidence to explore while empowering them to be active caretakers of the trails and public lands we all depend on. Together, we’re building a stronger outdoor community where exploration and conservation go hand in hand.”
Additional information about the partnership can be found at onxmaps.com/toyota.
