RealTruck, Rack Attack Launch Store-in-Store Retail Partnership at 45 Locations
A retailer of vehicle rack solutions, Rack Attack will install RealTruck shops in all 45 of its North American locations, featuring exclusive RealTruck products...
RealTruck has announced a partnership with Rack Attack, a retailer of vehicle rack solutions. The partnership will see official RealTruck “store-in-store” retail shops installed in all 45 Rack Attack locations across North America, company officials stated in a press release.
The first in-store shop opened at Rack Attack’s Orange County store in Tustin, California, in October 2025. Since then, all 31 other U.S. locations have been opened, with the latest integration at Rack Attack’s Minneapolis store in May 2026.
As of today, five additional official RealTruck store-in-store retail shops have opened in Canadian Rack Attack locations (Ottawa, Calgary South, Calgary North, Coquitlam and Vancouver). All 14 Canadian Rack Attack locations are expected to have official RealTruck store-in-store retail shops installed by July 2026.
“This partnership represents an exciting new chapter for RealTruck, allowing us to showcase our industry-leading truck accessories in an exclusive consumer experience inside Rack Attack’s retail locations,” said Travis Shirley, senior vice president of sales at RealTruck. “We applaud Rack Attack’s forward-thinking and innovative approach to make it easier than ever for truck owners to explore, shop, and get their hands-on RealTruck products that help transform their vehicles to fit their lifestyles.”
These dedicated spaces will feature the RealTruck Builder platform, allowing customers to visualize their dream truck in interactive 3D and explore accessory combinations guaranteed to fit their vehicle, the company said.
RealTruck products such as truck bed covers, steps, swing cases, Husky Liners floor and cargo liners and more will be featured in this unique approach to consumer engagement, noted the release. While in the store-in-store, customers will be able to explore RealTruck products and talk with certified experts about the various options available for their vehicle.
“The launch of official RealTruck store-in-store retail shops within our Rack Attack locations will elevate our partnership and create the ultimate customer experience. Together, we are offering truck owners and outdoor enthusiasts the greatest choice of products, combined with the best service across all our markets in North America,” says Alexander Welbers, CEO, Rack Attack.
