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Motul, Petersen Automotive Museum Partnership on Display at Monterey

Strategic alliance provided Motul with exclusive access to museum activations & events at Monterey & Pebble Beach…

The multiyear partnership of Motul with the Petersen Automotive Museum took center stage during Monterey Car Week in August, with Motul providing lubrication and protection for Petersen Museum vehicles on display or in use during the week, company officials said in a press release.

Motul, a global provider of high-performance synthetic lubricants, has partnered with the Petersen Automotive Museum to ensure that select historic automobiles, custom cars, motorcycles and rare classic machines in the museum’s collection are now tuned, restored and maintained using Motul’s premium lubrication products, the release noted.

The partnership served as an exclusive operational gateway for Motul throughout Monterey Car Week, embedding the brand directly into all of Petersen’s flagship activations across the peninsula, including the Road to Pebble Rally and a prominent presence at the Pebble Beach Concours d’Elegance.

“The Petersen recognizes how well Motul’s range of oil and lubrication products work throughout their vehicle collection,” said Amber Bates, general manager of Motul North America. “Our products and our heritage make us a perfect match for the world’s premier automotive museum. It’s an honor to work hand-in-hand with them at great events throughout classic car week.”

Motul says the alliance reinforces its commitment to automotive preservation, motorsport heritage, and total engine care across classic, performance and historic collections worldwide.

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