Partnerships
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AMSOIL, Fleece Performance Engineering Co-Develop Diesel Lubricants
With the combined expertise of both companies, the new Freedom Series lubricants deliver protection & performance for turbodiesel pickups…
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Petersen Automotive Museum Partners With WeatherTech Raceway Laguna Seca
The Petersen Automotive Museum & WeatherTech Raceway Laguna Seca are planing to cohost events & offer exclusive member experiences...
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Shelby American Partners With Shelby Performance for Ford F-150s & F-250s
Shelby Performance has demonstrated the ability to deliver world-class performance trucks worthy of Carroll Shelby’s name…
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PPG Livery Returns for 9 Races in Team Penske’s 60th Anniversary Season
Iconic color scheme will feature expanded driver lineup for NTT INDYCAR SERIES & NASCAR Cup Series during milestone year for…
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LIQUI MOLY Extends BTCC Partnership With Laser Tools Racing for 2026
LIQUI MOLY UK renews its sponsorship with MB Motorsport, continuing a partnership that dates back to the team's 2020 British…
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Historic Sportscar Racing & Pirelli Agree to Multiyear Partnership
Leading Italian tire manufacturer named presenting partner of HSR Mission GT Challenge series, where competitors will race exclusively on Pirelli…
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Meyer Distributing Announces New Partnership With MTN OPS
Meyer Distributing adds MTN OPS performance supplements & gear for outdoor enthusiasts to its line card...
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Meyer Distributing Announces Exclusive Wholesale Partnership With ARB 4×4 Accessories
Meyer Distributing will provide exclusive nationwide wholesale distribution of the ARB 4x4 Accessories Ascent Truck Cap to U.S. retailers &…
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Formula DRIFT Partners With Race Data Labs for Big Competition Format Changes
Fans & teams will witness the biggest changes in Formula DRIFT history with the FD Championships embarking on a revolutionary…
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LIQUI MOLY & BLACK FALCON Form 5-Year Motorsport Partnership
Signing an agreement that runs through the end of 2030, the "Team LIQUI MOLY by BLACK FALCON" car will compete…
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Patriot Fleet Solutions Partners With Red Clay Marketing Group
Partnership will expand & streamline fleet upfitting capabilities, reducing turnaround times & vehicle downtime...
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Red Bull Advanced Technologies & Singer Team Up
Red Bull Advanced Technologies deployed its simulation & structural analysis capabilities to increase the torsional stiffness of Singer's reimagined Porsches...
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Bentayga X Concept Unveiled at FAT Ice Race at Zell am See
As part of a new Bentley multiyear partnership with FAT International, the new Bentayga X Concept features enhanced off-road capabilities...
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Garrett Motion Renews Partnership With Scuderia Ferrari HP
The company’s upcoming turbo system will deliver state-of-the-art aerodynamic & thermal engineering to Ferrari race team…
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Ziebart Launches Gold Shield Protection Program for Car Dealerships
The nationwide vehicle protection program enables dealerships to apply select Ziebart protection services in-house…