Tag: Off-Road & 4×4

The Wheel Group Plans Expanded SEMA Show Presence

The Wheel Group (TWG), a manufacturer and distributor of automotive wheels, tires and vehicle accessories, is expanding its presence and involvement at the upcoming 2023 SEMA Show, the company announced. The Wheel Group and its brands Body Armor 4×4 and Tuff Stuff Overland will exhibit in two different booths, with nearly two dozen custom vehicle… Continue reading The Wheel Group Plans Expanded SEMA Show Presence

Yokohama Tire Named Official Partner of Tread Lightly!

Yokohama Tire is now an official partner of Tread Lightly!, the U.S-based nonprofit organization dedicated to promoting responsible outdoor recreation through stewardship and educational programs, the company announced. “We’ve been a huge participant of off-road activities via motorsports and our GEOLANDAR line of tires,” said Alan Holtschneider, Yokohama’s director of marketing. “That’s why Tread Lightly!’s… Continue reading Yokohama Tire Named Official Partner of Tread Lightly!

ICON Vehicle Dynamics to Unveil GMC Canyon AT4 Build at SEMA Show

ICON Vehicle Dynamics will unveil a custom-built 2023 GMC Canyon AT4 at the upcoming 2023 SEMA Show, the company announced. The truck is owned by Zack Cosby, a fan and enthusiast, who was selected to have his truck upgraded and exhibited at the SEMA Show, scheduled for Oct. 31-Nov. 3 in Las Vegas, Nevada. Cosby’s… Continue reading ICON Vehicle Dynamics to Unveil GMC Canyon AT4 Build at SEMA Show

The Wheel Group Names New CEO

The Wheel Group has appointed Dave Albert as its new CEO, the company announced. Current CEO David Williams will be shifting to the role of director of strategy and business development. “With the continued growth of The Wheel Group brands, adding Dave Albert to the team is a move to capitalize on our strong momentum ten-fold,”… Continue reading The Wheel Group Names New CEO

Race Sport Lighting Partners With Synergy Marketing

Race Sport Lighting has named Synergy Marketing as its new 12-volt representative firm for the states of Texas, Oklahoma, Louisiana, Arkansas and Mississippi, the company announced. Synergy Marketing will play a crucial role in growing Race Sport Lighting products across the southwest territory, Race Sport said, with support from David Toliver, principal of Synergy Marketing,… Continue reading Race Sport Lighting Partners With Synergy Marketing

Hosting an Open House

The Toms Offroad customer event included prizes and merchandise.

This article originally appeared in the November 2023 issue of THE SHOP magazine. Open house, grand opening, launch, debut, introduction, festivity, ceremony or celebration—the ability to draw attention to your shop is more important today than ever. Why? Because there is so much more competition locally, regionally and nationally, attempting to reach your customers and… Continue reading Hosting an Open House

Cargo Management: A Place for Everything

Efficient storage solutions are important to vehicle owners. (Photo courtesy DU-HA)

This article originally appeared in the November 2023 issue of THE SHOP Magazine. They slip and slide with every bump and turn—boxes, bags, tools and more, all carelessly thrown into the back of a truck bed or backseat. But what if we could bring order to that chaos? Aftermarket cargo management systems offer a place… Continue reading Cargo Management: A Place for Everything

Steer Smarts to Reveal Jeep Wrangler 4xe Build at SEMA Show

Steer Smarts will reveal a Jeep Wrangler 4xe built in collaboration with Jeep and Mopar at the 2023 SEMA Show, the company announced. In teaming up with Steer Smarts, Jeep asked that they create a fun, exciting, and memorable vehicle that helps highlight the 4xe’s hybrid system, the company said. In addition to Jeep and… Continue reading Steer Smarts to Reveal Jeep Wrangler 4xe Build at SEMA Show