In teaming up with Steer Smarts, Jeep asked that they create a fun, exciting, and memorable vehicle that helps highlight the 4xe’s hybrid system, the company said.
In addition to Jeep and Mopar, Steer Smarts has partnered with other off-road brands on the build, including Nemesis Industries, KC HiLites, Dana/Spicer, Mickey Thompson Tires, Detroit Steel Wheel Co, Adams Driveshaft, PSC Steering, Magnaflo, Kicker Audio, Katzkin Leather, Factor 55, Warn, Armorlite, and more.
“We are really excited to work with Jeep and the rest of the awesome brands on this build,” said Jay Velthoven, general manager at Steer Smarts. “We genuinely hope that this vehicle inspires and excites everyone who has a chance to interact with it, and we look forward to taking it to a bunch of shows in 2024 and seeing enthusiasts enjoy this unique experience.”
Steer Smarts and Jeep will be unveil the completed build in the Steer Smarts Booth (No. 57227) in the West Hall on Oct. 31 at 9:45 a.m. The reveal will also be livestreamed on the Steer Smarts Instagram page, the company said.