Tag: Off-Road & 4×4

Your Shop’s First Impression

A potential customer will place some level of judgement on the first impression made by your business exterior.

This article originally appeared in the November 2023 issue of THE SHOP Magazine. Photos courtesy Prefix Corp. Sorry, but looks matter. Yes, it may be a bit politically incorrect these days, but I am mostly referencing your business. The reality is people do judge. When was the last time you made an assumption about someone… Continue reading Your Shop’s First Impression

Jeep Expands Badge of Honor Trail Program

Jeep is expanding its Badge of Honor program trail catalog with the following six new trails: Quartz Canyon: Hot Springs Off-road Park, Arkansas Barney Rubble Blue Trail No. 49: Anthracite Outdoor Adventure Area, Pennsylvania Fern Ridge Trail No. 121: Anthracite Outdoor Adventure Area, Pennsylvania C-2 Trail No. 141: Kansas Rocks Recreation Park, Kansas Rattlesnake Alley… Continue reading Jeep Expands Badge of Honor Trail Program

Yokohama Tire Offering Fall Consumer Rebate

Yokohama Tire has announced the details of its annual fall rebate promotion, which runs through Oct. 31. During the rebate period, consumers can earn up to $125 in the form of a Yokohama Mastercard Prepaid card after a purchase of four or five select Yokohama tires. “Tough, durable and long-lasting, GEOLANDAR tires are built to handle… Continue reading Yokohama Tire Offering Fall Consumer Rebate

K&N to Sponsor SCORE Baja 1000

K&N Engineering has formed a new partnership with SCORE International to sponsor the final two races of the 2023 SCORE World Desert Championship, the company announced. The company served as the title sponsor for the recently completed K&N SCORE Baja 400, held Sept. 13-17. In addition to being the title sponsor of the race, multiple… Continue reading K&N to Sponsor SCORE Baja 1000

Quadratec Launches Jeep Build Series, Giveaway

Quadratec is launching a new build series and giveaway contest for a 2018 Jeep Wrangler JL model, the company announced. The build series will follow along as Quadratec outfits the JL Wrangler in three different stages, highlighting a variety of aftermarket upgrades, the company said. The Quadratec Wrangler Stages Giveaway will be open through March… Continue reading Quadratec Launches Jeep Build Series, Giveaway

Lippert Previews SEMA Show Builds

Lippert Components will have four truck builds on display at the 2023 SEMA Show, the company announced, each with differing applications to showcase its Ranch Hand, CURT, ARIES, LUVERNE and UWS brands. Located in the Lippert booth (#55103), the four distinct build themes include the Overlander, which comes as an outfitted Ford Ranger, the Street… Continue reading Lippert Previews SEMA Show Builds

KYB Launches New Consumer Promotion

KYB Americas is launching a new customer promotion for the fall season, the company announced. The promotion offers a $50 Mastercard Gift Card rebate to consumers with the purchase of any two KYB struts and two KYB strut mounts, two KYB shocks, or two KYB Strut-Plus or Truck-Plus assemblies. The offer is available to consumers… Continue reading KYB Launches New Consumer Promotion

Turn 14 Distribution Adds SpeedStrap to Line Card

Performance parts distributor Turn 14 Distribution has expanded its selection of recovery and restraint straps by adding SpeedStrap to its line card, the company announced. “SpeedStrap recovery straps and tie-downs are a staple throughout the industry, heavily trusted by enthusiasts, and built with the highest quality. Turn 14 Distribution is excited to grow its partnership… Continue reading Turn 14 Distribution Adds SpeedStrap to Line Card

The Wheel Group Appoints New CFO

The Wheel Group (TWG), an aftermarket wheel, tire and automotive accessory supplier, has named Dean Rossi as its new Chief Financial Officer, the company announced. “Dean’s appointment marks an exciting new chapter for The Wheel Group,” said Wade Kawasaki, executive chairman of TWG. “We’re confident that his expertise will set the stage for unprecedented organic… Continue reading The Wheel Group Appoints New CFO